Are you struggling to drive traffic to your niche website? While you can always test your luck with paid ads, a safer and more cost-effective way to attract visitors is search engine optimization (SEO). Even if your niche website focuses on a narrow subject with low monthly search volume, you can optimize it for high […]
Do you know what your company’s current market share is? Do you know how to define the gap between the business you’ve won and had for years, versus the business you’ve not yet closed? Would information about your gap help you better manage your sales, marketing and business development efforts when pursuing new customers and […]
Content marketing must be an essential aspect of any business’s marketing efforts. This is especially true as traditional marketing becomes less and less effective. To make sure your content marketing efforts aren’t wasted, learn how to make your content stand out. Here’s everything you need to know about content marketing. What Is Content Marketing? Content […]
One of the most important things any company can do is create a strong brand. And, when you define your brand, market positioning is a critical step in the process. There is often confusion about marketing terms such as branding, positioning, value propositions, and brand promises among others. So, before you worry about things like […]
Learn what it really means to be a web designer A web designer considers a client’s website objectives and uses information architecture to determine a website’s information hierarchy. This guides the design process involving several design principles to achieve an aesthetically pleasing web layout and an excellent user experience. These design principles include: Balance: Web […]
Let’s face it, a lot of people are hurting. The declaration of the COVID-19 pandemic and the panic that followed turned countless lives upside down. Not only have restaurants and retailers been affected but also lawyers, financial advisors, churches, schools, real estate agents, local and federal government agencies, and the list goes on. The future […]
M16 Marketing’s Response to COVID-19 M16 Marketing is committed to the health and safety of our employees and to the clients we serve. In response to concerns about the spread of COVID-19 Coronavirus, our Atlanta based team is working remotely to serve our clients in Atlanta, the United States and around the world. Get the […]
One of the earliest challenges of many entrepreneurs is outlining realistic, achievable goals. Making a blueprint for what you want to do and how to approach it is one of the biggest determinants in how well your business success unfolds over its lifespan. Are you setting the best standards and goals to strive for? There […]
What’s better than ranking in the first organic position on Google? It’s ranking in position zero. Unbeknownst to many website operators, Google shows a single box above all standard organic listings for certain search queries. Known as position zero, it offers an invaluable source of traffic. To take advantage of it, though, you must adjust […]
