Author Archive for: Don Dodds

About Don Dodds

Don Dodds is the founder, managing partner and Chief Marketing Strategist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts. 

As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.

Entries by Don Dodds

Everything You Need to Know About Content Marketing

Content marketing must be an essential aspect of any business’s marketing efforts. This is especially true as traditional marketing becomes less and less effective. To make sure your content marketing efforts aren’t wasted, learn how to make your content stand out. Here’s everything you need to know about content marketing. What Is Content Marketing? Content […]

Market Positioning: The Strategy to Shape Consumer Perception

One of the most important things any company can do is create a strong brand. And, when you define your brand, market positioning is a critical step in the process. There is often confusion about marketing terms such as branding, positioning, value propositions, and brand promises among others. So, before you worry about things like […]

Web Designers vs Web Developers: What’s the Difference

Learn what it really means to be a web designer A web designer considers a client’s website objectives and uses information architecture to determine a website’s information hierarchy. This guides the design process involving several design principles to achieve an aesthetically pleasing web layout and an excellent user experience. These design principles include: Balance: Web […]

COVID-19 – Coronavirus Prevention

M16 Marketing’s Response to COVID-19 M16 Marketing is committed to the health and safety of our employees and to the clients we serve. In response to concerns about the spread of COVID-19 Coronavirus, our Atlanta based team is working remotely to serve our clients in Atlanta, the United States and around the world. Get the […]

Steps to Optimizing Your Business Goal-Setting Strategy

One of the earliest challenges of many entrepreneurs is outlining realistic, achievable goals. Making a blueprint for what you want to do and how to approach it is one of the biggest determinants in how well your business success unfolds over its lifespan. Are you setting the best standards and goals to strive for? There […]