Author Archive for: Don Dodds

About Don Dodds

Don Dodds is the founder, managing partner and Chief Marketing Strategist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts. 



As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.

Entries by Don Dodds

Web Designers vs Web Developers: What’s the Difference

Learn what it really means to be a web designer A web designer considers a client’s website objectives and uses information architecture to determine a website’s information hierarchy. This guides the design process involving several design principles to achieve an aesthetically pleasing web layout and an excellent user experience. These design principles include: Balance: Web […]

COVID-19 – Coronavirus Prevention

M16 Marketing’s Response to COVID-19 M16 Marketing is committed to the health and safety of our employees and to the clients we serve. In response to concerns about the spread of COVID-19 Coronavirus, our Atlanta based team is working remotely to serve our clients in Atlanta, the United States and around the world. Get the […]

How to Maximize Your Content Marketing Productivity

How much time do you spend on content marketing? Defined as the creation and promotion of high-quality content that’s relevant and valuable to a specific audience, it’s a cost-effective way to attract customers to your business. According to a study conducted by Kapost, content marketing costs less than half the price of traditional outbound marketing […]

Beyond Backlinks: How to Improve Your Website’s Search Rankings Without Building Links

Digital marketers are well aware of the role backlinks play in search rankings. Search engines perceive backlinks as a sign of popularity and authority. As the number of backlinks to your website increases, so will its search rankings. With that said, your search engine optimization (SEO) shouldn’t consist entirely of building. There are other ways […]

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