How We Build Effective Responsive Websites
The main goal of your website is to promote your business’ products and services. We always begin with website strategy and then move to design and development following the key rules below.
• Structure: The structure of your website depends on the type of audience that you are trying to attract and the style of your business. Design features should be consistent and easily understandable so that your visitors can navigate around your website without any issues. It is also important that you structure your website so that it offers an optimal experience to users of mobile devices. Responsive web design techniques are very important in order to have one website which looks great on any screen resolution.
• Content: Your content needs to be presented in such a way that it provides useful information to your visitors without giving them information overload or providing low quality or otherwise unhelpful content. Decide how many pages your website needs and determine the purpose of each one. Engaging headlines, useful information, and calls to action are important if you are trying to advertise something.
• User Experience (UX): Most Web users spend no more than half a minute on a website before deciding whether or not to continue using it or look elsewhere. Website navigation should be clear with a minimal learning curve for users of any Internet-enabled device. Never sacrifice ease of use for fancy or unusual styles and layouts. The UX of your website is defined by several key factors such as visitor satisfaction with your design style, colors, user-friendliness, reliability, efficiency and whether or not your visitors will be able to remember and recognize your business.
• Audience: Know your audience and determine what they want. The way in which you promote your products and services will depend on the audience that you are trying to appeal to. Research your audience carefully by drawing your inspiration from other similar sites which are already successful.
• Purpose: What is the purpose of your website? If the main purpose of your site is to serve as an online shop, you will need to integrate tried and tested ecommerce features into its design. For example, having a shopping cart represented by a suitable icon on the homepage will immediately tell people that your site is an online shop.
• On-Page Search Engine Optimization: Google loves websites which are designed with their human readers in mind while penalizing those which are designed primarily with the purpose of artificially manipulating the search results in hopes of better rankings. We are extremely careful with on-page optimization. We diversify your keywords and phrases and use them naturally. A site which is over-optimized will likely end up getting pushed to the back of the search results. This, of course, is exactly what you don’t want to achieve.