M16 Marketing’s thought leaders utilize responsive web design and development techniques to help you transition your site to meet Google’s mobile optimized recommendations. Through the use of fluid grid layouts and fluid graphics, RWD (Responsive Web Design) targets the width of the browser in use and determines the proper website display for the accessing devices including desktops, laptops, tablets and smart phones.
Responsive Web Design Planning & Purpose
One of the main goals of your website is to promote your business’s products and services. Effective planning for a responsive website requires that you connect to your customers by following the key rules below.
• Structure: The structure of your website depends on the type of audience that you are trying to attract and the style of your business. Design features should be consistent and easily understandable so that your visitors can navigate around your website without any issues.
• Pages: Your content needs to be presented in such a way that it provides useful information to your visitors without giving them information overload or providing low quality or otherwise unhelpful content. Decide how many pages your website needs and determine the purpose of each one.
• Navigation: Most Web users spend no more than half a minute on a website before deciding whether or not to continue using it or look elsewhere. Website navigation should be clear with a minimal learning curve for users of any Internet-enabled device. Never sacrifice ease of use for fancy or unusual styles and layouts.
• Content: Any modern website needs more than just textual content. These days, graphics are important as are other types of media such as video, animation and infographics. Combining various types of content has the potential to greatly improve the experience of your users.
• Audience: Know your audience and determine what they want. The way in which you promote your products and services will depend on the audience that you are trying to appeal to.
• Purpose: What is the purpose of your website? If the main purpose of your site is to serve as an online shop, you will need to integrate tried and tested ecommerce features into its design. For example, having a shopping cart represented by a suitable icon on the homepage will immediately tell people that your site is an online shop.
Usability, Consistency, Content Clarity & Style
The usability of your website is defined by several key factors such as visitor satisfaction with your responsive web design style. The following takes a look at the most important design considerations that no business can afford to ignore.
• Consistency: When initially planning your website, you will want to come up with a distinct and consistent style in order to brand your business. This will make your website more memorable while and create a better user experience.
• Usability: It can be tempting to take a radical approach in order to provide a completely unique user experience but this can often cause a disastrous user experience and cause your visitors to look elsewhere. Your website must also be fast and efficient providing clear controls such as navigational menus, a search box and any other features which users may find helpful.
• Content placement: Give people what they want and what they expect by placing your content appropriately. Engaging headlines, useful information, and calls to action are important if you are trying to advertise something.
• Content clarity: Is your content easily viewable and comfortable to read? Avoid falling into some of the common design flaws that many Web designers make. Keep things simple and never sacrifice readability for the sake of extravagant colors, design or typefaces.
• Colors and themes: Color is a particularly important element of Web design. Different colors invoke different emotions and reactions. The right color selection can be the difference in whether someone stays on your site or decides to leave.
• On-page search engine optimization: Google loves websites that are mobile friendly and designed with their human readers in mind. Diversify your key words and phrases and use them naturally or you will be penalized for over optimization.
Need help? Contact the M16 team.