9) Update your Content
Just because you hit the “publish” button on your website or blog doesn’t necessarily mean you are finished. Even if it’s evergreen, you may still need to go back and update it with new information.
Proofreading your old, existing content may reveal a typo that you initially missed, in which case you can fix it. Alternatively, you may need to update statistics with newer data. Making subtle updates to your content such as this shows search engines that you are a leader in your niche.
10) Analyze Metrics
If you don’t know how your website’s content is performing, you won’t be able to optimize it properly. Depending on the type of content, you may already know basic metrics like sales or conversions. However, other metrics can improve your content marketing campaign, including average time spent on page, number of unique visitors, number of returning visitors, search rankings, social shares, inbound links, and bounce rate.
By following these 10 web design practices, our web designers have increased rankings, reach and revenue for our clients. On average, clients who work with M16 Marketing increase their conversions by more than 250%