Responsive Web Design Services ▪ Go Mobile

M16 Marketing’s thought leaders utilize proven, responsive web design and development techniques to help you transition your site to meet Google’s responsive web design recommendations. Through the use of fluid grid layouts and fluid graphics, RWD (Responsive Web Design) targets the width of the browser in use and determines the proper website display for the accessing devices including desktops, laptops, tablets and smart phones.

We use media queries to target maximum and minimum widths rather than device sizes or orientations. We do this because browsers and mobile devices of the future will vary in size but will still benefit from RWD.

Seven Key Mobile & Responsive Web Design Company Rules

The usability of your website is defined by several key factors including satisfaction with your brand, design, usability, content clarity and reliability. The following takes a look at some of the most important design considerations that no business can afford to ignore.


Know your audience and determine what they want. The way in which you promote your products and services will depend on the audience that you are trying to appeal to. Research your audience carefully by drawing your inspiration from other similar sites which are already successful.


When initially planning your website, you will want to come up with a distinct style in order to brand and represent your business. This will make your website more memorable while also lending to a more pleasant user experience. Stick with the same style throughout your website through consistent positioning of navigational features and other on-page elements.


It can be tempting to take a radical approach in order to provide a completely unique user experience. However, this should generally be avoided as it can increase the learning curve and cause your visitors to lose patience and look elsewhere. For the sake of visitor satisfaction, your website must be fast and efficient providing clear controls such as navigational menus, a search box and any other features which they may find helpful.

Content Placement

Any modern website needs more than just textual content. Combining various types of content including graphics, video and infographics has the potential to greatly improve the experience of your users. Give people what they want and what they expect by placing your content appropriately. Engaging headlines, useful information, and calls to action are important if you are trying to advertise something. Your homepage, for example, should present visitors with a list of recommended products and special promotions.

Content Clarity

Is your content easily viewable and comfortable to read? Avoid falling into some of the common design flaws that many Web designers make. Keep things simple and never sacrifice readability for the sake of fancy colors or extravagant typefaces, particularly when it comes to text-based content. You can enjoy a little more flexibility with things like headlines and labels, but when it comes to the bulk of any written content, stick to what is fairly conventional.

Colors and Themes

Color is a particularly important element of Web design. Different colors invoke different emotions and reactions. The options which are most suitable for your website will depend very much on your type of business. Purple colors, for example, often convey an impression of luxury and quality while red invokes a sense of urgency. Choose your color pallet carefully and keep your design style consistent.

On-page Search Engine Optimization

Google loves websites which are designed with their human readers in mind while penalizing those which are designed primarily with the purpose of artificially manipulating the search results in hopes of better rankings. Be careful with on-page optimization. Diversify your key words and phrases and use them naturally. A site which is over-optimized will likely end up getting pushed to the back of the search results. This, of course, is exactly what you don’t want to achieve.

How Much Will Our Responsive Web Design Services Cost?

Get pricing details on how much it will cost to build loyal fans of your brand using responsive web design, web application development and search engine optimization. View our web design prices.

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What you can expect from M16

  • Strategy.
  • Optimization.
  • Profit.
  • Partnership.