Digital Marketing Strategy Framework

A digital marketing strategy is a forward-thinking plan, using SMART goals, to grow a business. Tactics associated with a digital marketing strategy include digital agency services like website design, SEO, paid ads, content marketing and social media marketing.

What is a Digital Marketing Strategy

Is Your Website Working?

4 Steps to a Successful Digital Strategy

Plan, implement and execute a digital marketing strategy that works.

Step 1.  SWOT Analysis
Step 2.  SMART Business Goals
Step 3.  Market Segmentation
Step 4.  Build Buyer Personas

4 Steps to a Successful Digital Strategy

SWOT Analysis

Internal Assessment

  • S

    Strengths list everything done right either individually or as an organization.
  • W

    Weaknesses are aspects of your business that reduce your ability to win.

External Assessment

  • O

    Opportunities are factors that represent why your business is likely to prosper.
  • T

    Threats are factors that could place your business at risk for failure.

A SWOT analysis is essential to a digital strategy. See swot analysis examples.


  • Specific
    What is the exact goal you want to achieve?
  • Measurable
    How will you know when you’ve achieved it?
  • Attainable
    Is it something you can realistically achieve?
  • Relevant
    Why is this applicable to your business?
  • Time-Based
    When do you want to achieve your goal?

SMART goals are defined, structured and trackable with clear objectives and milestones.

Market Segmentation

  • Geographics
    • City
    • Region
    • Size
    • Climate
    • Communities
    • Countries
    • Rural/Suburban
    • Urban areas
  • Demographics
    • Age
    • Gender
    • Race
    • Religion
    • Income
    • Education
    • Language spoken
  • Psychographics
    • Budget
    • Beliefs
    • Values
    • Pain points
    • Attitudes
    • Social/Cultural
    • Roles
    • Activities
  • Behavior
    • Hobbies
    • Habits
    • Purchasing styles
    • Social media use
    • Mobile phone use
    • Media consumption

Market segmentation helps define the ideal target audience and customer.

Build Buyer Personas

  • Background
    • Geographics
    • Demographics
    • Psychographics
    • Behavior
  • Problems
    Make a list of problems you want to solve for buyers.
  • Goals
    Determine your buyer’s motivation is to buy now.
  • Benefits
    Identify the key benefit that you provide to the buyer.
  • Objections
    Answer common FAQs a buyer asks before buying.

Creating buyer personas allows you to get to know your customers better.

Need a Strategy?

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