Digital Marketing Strategy


M16 Marketing provides a comprehensive digital marketing strategy that includes planning, implementation, execution, analysis, reporting and measuring your digital marketing efforts.

Digital Marketing Strategy vs Digital Strategy

Digital strategy and digital marketing strategy are related but distinct concepts.

Digital marketing strategy focuses on using digital marketing tactics to achieve marketing objectives. This includes increasing brand awareness, generating leads, and driving sales. Digital marketing strategy includes tactics like SEO, social media marketing, email marketing, content marketing, and paid advertising.

Digital strategy refers to a broader approach to using digital technologies to achieve an organization’s goals including improving customer experiences, increasing operational efficiency, and driving innovation.

How to Develop a Structured Plan for a Digital Marketing Strategy

Digital marketing strategy includes 6 steps: Planning, implementation, execution, analysis, reporting and measuring.

  1. Plan: In the planning stage, M16 Marketing recommends defining the campaign’s goals and objectives, identifying the target audience, and selecting the appropriate digital marketing channels.
  2. Implement: This step involves creating and publishing content across various digital marketing channels, such as social media, email marketing, and search engine optimization.
  3. Execute: During this stage, M16 Marketing suggests implementing the planned digital marketing activities, such as publishing blog posts, sending email campaigns, and running paid advertising campaigns.
  4. Analyze: In the analysis phase, M16 Marketing recommends tracking and analyzing the performance of the campaign, using key performance indicators (KPIs) such as website traffic, click-through rates, and conversion rates.
  5. Report: This step involves creating reports to communicate the campaign’s performance to stakeholders, such as clients or executives.
  6. Measure: In the measurement stage, M16 Marketing recommends using the data collected during the analysis and reporting phases to optimize the campaign continuously.
A 6 Step Strategy for Achieving Digital Marketing Success
  • Step 1: Plan

    Planning includes SMART goals, market positioning, a SWOT analysis, market segmentation, building a buyer persona and customer search intent research.

  • Step 2: Implement

    Implementation focuses on creating content including website content, ad content, video content, photography, social media content, press releases and more.

  • Step 3: Execute

    We align people, processes and technology to help companies increase revenue using marketing automation, strategic web design, SEO, social and paid media.

  • Step 4: Analyze

    During our analysis, we review the data we collect to uncover valuable information about users, markets and business opportunities and evaluate performance.

  • Step 5: Report

    Our reporting then organizes the data into customized informational summaries to highlight specific KPIs and provides easy to understand performance dashboards.

  • Step 6: Measure

    Marketing ROI is how we measure the results of a campaign. Based on those results, we provide actionable items to improve the plans, processes and results.

Step 1: Planning

Smart Goals


Market Positioning

market positioning

SWOT Analysis


SMART is an acronym that refers to Specific, Measurable, Attainable, Relevant, and Time-based goals. SMART goals are defined, structured and trackable with clear objectives and milestones.

Market positioning helps shape consumer perception of a brand. A SWOT analysis is essential to a digital strategy. See swot analysis examples.

Build Buyer Personas


Market Segmentation

Step 2: Implementation

Implementation focuses on creating content including website content, ad content, video content, photography, social media content, press releases and more.

Strategic Content Creation


Step 3: Execution

We align people, processes and technology to help companies increase revenue using marketing automation, strategic web design, SEO, social and paid media.

Strategic Content Execution


Step 4: Analysis

Analysis includes reviewing the data we collect to uncover valuable information about:

  1. Users
  2. Markets and business opportunities
  3. Performance evalution

Discover Valuable Information


Step 5: Reporting

Our reporting then organizes the data into customized informational summaries to highlight specific KPIs and provides easy to understand performance dashboards.

Performance Dashboards With KPIs

Step 6: Measuring

Marketing ROI is how we measure the results of a campaign. Based on those results, we provide actionable items to improve the plans, processes and results.

Calculate Your Marketing ROI

Action Items Improve Plans And Results


What You Need to Make Digital Marketing Strategy Work

In today’s fast-paced, technology-driven world, businesses are constantly searching for ways to stand out from the competition and reach their target audience. One of the most effective ways to do this is through a solid digital strategy.

Evaluate-Your Marketing-Strategy Often

Evaluate Your Marketing Strategy Often

It is important for marketers to regularly assess and update their marketing strategy. This involves analyzing current market trends, customer needs and preferences, and social, economic, and political factors that could affect their target audience. By doing so, marketers can make necessary adjustments to their targeting, creative, and ad placements to ensure they are effectively reaching their intended audience.

Frequent evaluation of a marketing strategy also helps to identify any issues or challenges that may arise, and provides an opportunity to address them promptly. This can help businesses stay ahead of the competition and adapt to changes in the market, ultimately leading to greater success and customer satisfaction.

Increase Customer Lifetime Value

Customer Lifetime Value (CLV) is the amount of money a customer is expected to spend on your products or services throughout their entire relationship with your business. Increasing CLV is important because it leads to higher revenue, profitability, and customer loyalty. Here are some strategies that can help you increase CLV:

  1. Upselling and cross-selling: Offer complementary products or services that enhance the value of the customer’s initial purchase.
  2. Provide excellent customer service: Satisfied customers are more likely to become repeat customers and recommend your business to others.
  3. Personalize the customer experience: Use customer data to tailor your communication and offers to their specific needs and preferences.
  4. Create loyalty programs: Offer rewards or incentives for frequent purchases, referrals, or social media engagement.
  5. Continuously improve your product or service: Customers are more likely to continue doing business with a company that consistently delivers high-quality offerings.

Use Predictive Analytics

Predictive analytics is the process of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. In marketing, predictive analytics can be used to:

  1. Predict customer behavior: By analyzing past purchase history and online behavior, you can predict what customers are likely to buy in the future and tailor your marketing efforts accordingly.
  2. Identify high-value customers: By analyzing customer data, you can identify which customers are likely to generate the most revenue over time and focus your marketing efforts on retaining them.
  3. Optimize marketing campaigns: Predictive analytics can help you identify which marketing channels and messages are most effective at reaching your target audience, allowing you to allocate your marketing budget more efficiently.
  4. Forecast sales: By analyzing past sales data and market trends, you can predict future sales and adjust your marketing efforts accordingly.

Leverage Automation Technology

Automation technology involves using software or tools to streamline repetitive and time-consuming tasks in your marketing process. Leveraging automation technology can help you save time, reduce errors, and improve efficiency. Here are some ways to leverage automation technology in your marketing efforts:

  1. Content marketing automation: Automate content generation to optimize content for search engines, and even write articles and blog posts using artificial intelligence using PIEARM.AI.
  2. Email marketing automation: Automate email campaigns to target specific segments of your audience, based on their behavior or interests.
  3. Social media automation: Use scheduling tools to post content at the optimal times, and automate the process of social media monitoring and engagement.
  4. Lead scoring automation: Automatically assign scores to leads based on their behavior and interactions with your website or brand.
  5. Data analytics automation: Use tools to automatically collect and analyze data, providing insights into customer behavior and campaign performance.
  6. Ad campaign automation: Automate the process of creating, optimizing, and managing ad campaigns across different platforms, using tools like Google Ads or Facebook Ads Manager.

Create Content that Resonates with Your Audience

Creating content that resonates with your audience means understanding their needs, interests, and pain points, and delivering content that speaks to them in a way that is relevant and engaging. Here are some tips for creating content that resonates with your audience:

  1. Research your audience: Use tools like surveys, social media analytics, and customer feedback to understand your audience’s demographics, interests, and preferences.
  2. Create a buyer persona: Develop a profile of your ideal customer, including their goals, challenges, and preferences.
  3. Tailor content to their needs: Use the insights from your research to create content that addresses your audience’s pain points, provides solutions, and offers value.
  4. Use the right tone and style: Choose a tone and style that resonates with your audience, whether that be informative, humorous, or empathetic.
  5. Optimize for search engines: Use keywords and optimize your content for SEO to ensure it is easily discoverable by your target audience.

Frequently Asked Questions About A Digital Marketing Strategy

Digital marketing is a complex subject. One of the top questions we are often asked is “what is digital marketing?”. For those of you who may have questions about what digital marketing is and how it works, here are some of the most frequently asked questions about digital marketing.

Digital marketing is explained as the art and science of promoting your business online. It includes the use of digital channels such as websites, social media, email, and search engines to reach your target market.

The benefits of digital marketing include increased exposure, improved customer engagement, and increased sales.

A content strategy is a plan for what you’re going to say and how you’re going to say it. It includes the creation of engaging, relevant, and useful content that will appeal to your target market.

Marketing materials are anything you’ll use to promote your business. This includes website content, social media posts, email newsletters, and brochures.

A brand strategy is a plan for how you want your business to be perceived by the public. It includes the development of a unique brand identity and the use of marketing materials that reflect that identity.

Search engine optimization (SEO) is the systematic act of improving the ranking of your website in search engine results pages (SERPs). It involves optimizing your website content and structure and building links to your site from other high-quality websites.

A landing page is a web page that’s designed to convert visitors into customers. It usually contains a form or a call to action that encourages the visitor to take action.

To generate leads is to capture information from potential customers in order to identify and qualify them as potential leads. This usually involves the use of forms or quizzes on landing pages or websites.

Email marketing is the process of sending out promotional emails to your subscribers. It can be used to promote your products or services, announce new features or offers, or simply keep in touch with your customers.

Social media marketing is the process of using social media channels to promote your business. It includes the creation of engaging content, the use of social media ads, and the establishment of relationships.

Strategy. Tactics. Results.™

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