Digital Marketing Strategy Framework

A digital marketing strategy is a forward-thinking plan, using SMART goals, to grow a business. Tactics associated with a digital marketing strategy include digital agency services like website design, SEO, paid ads, content marketing and social media marketing.

What is a Digital Marketing Strategy

Is Your Website Working?

4 Steps to a Successful Digital Strategy

Plan, implement and execute a digital marketing strategy that works.

Step 1.  SWOT Analysis
Step 2.  SMART Business Goals
Step 3.  Market Segmentation
Step 4.  Build Buyer Personas

4 Steps to a Successful Digital Strategy

SWOT Analysis

Internal Assessment

  • S
    Strength

    Strengths list everything done right either individually or as an organization.
  • W
    Weaknesses

    Weaknesses are aspects of your business that reduce your ability to win.

External Assessment

  • O
    Opportunities

    Opportunities are factors that represent why your business is likely to prosper.
  • T
    Threats

    Threats are factors that could place your business at risk for failure.

A SWOT analysis is essential to a digital strategy. See swot analysis examples.

SMART Goals

  • Specific
    What is the exact goal you want to achieve?
  • Measurable
    How will you know when you’ve achieved it?
  • Attainable
    Is it something you can realistically achieve?
  • Relevant
    Why is this applicable to your business?
  • Time-Based
    When do you want to achieve your goal?

SMART goals are defined, structured and trackable with clear objectives and milestones.

Market Segmentation

  • Geographics
    • City
    • Region
    • Size
    • Climate
    • Communities
    • Countries
    • Rural/Suburban
    • Urban areas
  • Demographics
    • Age
    • Gender
    • Race
    • Religion
    • Income
    • Education
    • Language spoken
  • Psychographics
    • Budget
    • Beliefs
    • Values
    • Pain points
    • Attitudes
    • Social/Cultural
    • Roles
    • Activities
  • Behavior
    • Hobbies
    • Habits
    • Purchasing styles
    • Social media use
    • Mobile phone use
    • Media consumption

Market segmentation helps define the ideal target audience and customer.

Build Buyer Personas

  • Background
    • Geographics
    • Demographics
    • Psychographics
    • Behavior
  • Problems
    Make a list of problems you want to solve for buyers.
  • Goals
    Determine your buyer’s motivation is to buy now.
  • Benefits
    Identify the key benefit that you provide to the buyer.
  • Objections
    Answer common FAQs a buyer asks before buying.

Creating buyer personas allows you to get to know your customers better.

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5 Resolutions to Boost the Impact of Your Digital Marketing Strategy

For sure, businesses around the world have suffered significantly, thanks to the pandemic that affected virtually every aspect of our lives. And as much as we hate to say it, the effects of the pandemic are going to be apparent for years to come, a fact that should prompt everyone, and more so marketers, to be proactive in how they plan for the future.

For marketers, it is time to revamp your marketing strategies to ensure you are well prepared to take your marketing efforts to the next level. Whether it is automating communication processes or exploring new channels, here are marketing resolutions you can adopt to boost your impact:

Create Longer Headlines and Descriptions

Evaluate Your Marketing Strategy Often

As a marketer, it is your obligation to keep an eye on evolving consumer trends and the social, economic, and political factors that drive them. This involves, among other things, updating targeting, adjusting creative, and revising ad placements. By evaluating your strategy frequently, you are able to address issues as they come up, which ensures you are up to speed with the needs of customers.

Marketers are expected to be agile, which means that they cannot afford to rest on their laurels at any moment. The market is ever on the move, and you ought to move with it by keeping your ears on the ground for any current developments.

Increase Customer Lifetime Value

Retaining existing customers is relatively easy compared to finding new ones. Here, be sure to leverage the excellent relationship you have with your existing customers to support your marketing campaign and drive business growth. A few things you need to consider to increase customer value include:

• Identify high-value customers

• Engage your clients on all platforms

• Build a lookalike audience

Once you are able to get a grip of your customers by addressing their needs appropriately and in a timely fashion, you can be sure to retain them for the long term.

Include Numbers and Symbols in Ad Copy
Include Target Keywords in Ad Copy

Use Predictive Analytics

Predictive analytics is quite efficient in measuring and boosting return on investment (ROI). Leverage the data collected through algorithm and datasets to analyze and predict consumer behavior to your advantage. This technology is indispensable in marketing because it allows you to identify leads to customers who are likely to purchase a product or seek a service. 

For your marketing efforts, use predictive analytics to plan and develop marketing strategies that are sure to produce results. In any case, marketing is all about understanding customer preferences and needs so that you can offer services that accurately address their immediate problems, and that is precisely what predictive analytics do.

Leverage Automation Technology

Automation has become an integral tool in marketing due to its ability to perform repetitive tasks, allowing you to focus on more complex activities. With the automation industry expected to grow to 6.4 billion by 2024, more businesses are integrating it into their marketing efforts to increase growth. 

With automation, you can easily manage email lists, house images and documents, automate customer service operations, and perform other numerous tasks. Take time to identify services that can be performed without human intervention and automate them.

Create Content that Resonates with Your Audience

Consumers tend to disassociate from brands that bombard them with ads and emails that provide no value. Make sure you offer personalized content for your audience to make your brand stand out as you seek to establish a connection with your customers. Remember content is the cornerstone of your marketing campaign and should be created with the target audience in mind.

While here, keep in mind that your content should be user-centric, valuable, and relevant. When content is sensitive to the needs of consumers, you can rest assured your emails will not be sent to spam, which is definitely good for your business.

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