A comprehensive digital marketing strategy is essential for any business that wants to succeed in today’s digital landscape. The goal of digital marketing is to reach your target audience in the places where they are spending time online.
A digital marketing strategy is a plan that outlines how businesses can use digital channels and platforms to achieve their marketing goals and objectives.
It involves identifying the target audience, conducting market research, choosing the most effective digital marketing channels and tactics, creating a content strategy, developing a budget, and measuring and analyzing the effectiveness of the strategy.
A well-crafted digital marketing strategy is how M16 differentiates itself from competitors. We help businesses to effectively promote their products or services, increase brand awareness, engage with their target audience, and ultimately drive more traffic and sales.
AI, video marketing and voice search optimization have made digital marketing faster, more engaging and personalized. Without a digital marketing strategy and the content to support it, reaching your target audience can be complex and time-consuming.
M16’s PIEARM.AI solves the complexity of digital marketing with its AI content writer.
In addition to the PIEARM, M16’s digital agency services provide website design, SEO, paid ads, content marketing, social media marketing, video production, analytics, reporting and more.
Digital marketing strategy includes 6 steps: Planning, implementation, execution, analysis, reporting and measuring.
Planning includes SMART goals, market positioning, a SWOT analysis, market segmentation, building a buyer persona and customer search intent research.
Implementation focuses on creating content including website content, ad content, video content, photography, social media content, press releases and more.
We align people, processes and technology to help companies increase revenue using marketing automation, strategic web design, SEO, social and paid media.
During our analysis, we review the data we collect to uncover valuable information about users, markets and business opportunities and evaluate performance.
Our reporting then organizes the data into customized informational summaries to highlight specific KPIs and provides easy to understand performance dashboards.
Marketing ROI is how we measure the results of a campaign. Based on those results, we provide actionable items to improve the plans, processes and results.
SMART is an acronym that refers to Specific, Measurable, Attainable, Relevant, and Time-based goals. SMART goals are defined, structured and trackable with clear objectives and milestones.
Market positioning helps shape consumer perception of a brand. A SWOT analysis is essential to a digital strategy. See swot analysis examples.
Implementation focuses on creating content including website content, ad content, video content, photography, social media content, press releases and more.
We align people, processes and technology to help companies increase revenue using marketing automation, strategic web design, SEO, social and paid media.
Analysis includes reviewing the data we collect to uncover valuable information about:
Our reporting then organizes the data into customized informational summaries to highlight specific KPIs and provides easy to understand performance dashboards.
Marketing ROI is how we measure the results of a campaign. Based on those results, we provide actionable items to improve the plans, processes and results.
In today’s fast-paced, technology-driven world, businesses are constantly searching for ways to stand out from the competition and reach their target audience. One of the most effective ways to do this is through a solid digital strategy.
It is important for marketers to regularly assess and update their marketing strategy. This involves analyzing current market trends, customer needs and preferences, and social, economic, and political factors that could affect their target audience. By doing so, marketers can make necessary adjustments to their targeting, creative, and ad placements to ensure they are effectively reaching their intended audience.
Frequent evaluation of a marketing strategy also helps to identify any issues or challenges that may arise, and provides an opportunity to address them promptly. This can help businesses stay ahead of the competition and adapt to changes in the market, ultimately leading to greater success and customer satisfaction.
Customer Lifetime Value (CLV) is the amount of money a customer is expected to spend on your products or services throughout their entire relationship with your business. Increasing CLV is important because it leads to higher revenue, profitability, and customer loyalty. Here are some strategies that can help you increase CLV:
Predictive analytics is the process of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. In marketing, predictive analytics can be used to:
Automation technology involves using software or tools to streamline repetitive and time-consuming tasks in your marketing process. Leveraging automation technology can help you save time, reduce errors, and improve efficiency. Here are some ways to leverage automation technology in your marketing efforts:
Creating content that resonates with your audience means understanding their needs, interests, and pain points, and delivering content that speaks to them in a way that is relevant and engaging. Here are some tips for creating content that resonates with your audience:
Digital marketing is a complex subject. One of the top questions we are often asked is “what is digital marketing?”. For those of you who may have questions about what digital marketing is and how it works, here are some of the most frequently asked questions about digital marketing.
What is digital marketing?
Digital marketing is explained as the art and science of promoting your business online. It includes the use of digital channels such as websites, social media, email, and search engines to reach your target market.
What are the benefits of digital marketing?
The benefits of digital marketing include increased exposure, improved customer engagement, and increased sales.
What is a content strategy?
A content strategy is a plan for what you’re going to say and how you’re going to say it. It includes the creation of engaging, relevant, and useful content that will appeal to your target market.
What are Marketing materials?
Marketing materials are anything you’ll use to promote your business. This includes website content, social media posts, email newsletters, and brochures.
What is a brand strategy?
A brand strategy is a plan for how you want your business to be perceived by the public. It includes the development of a unique brand identity and the use of marketing materials that reflect that identity.
What is search engine optimization?
Search engine optimization (SEO) is the systematic act of improving the ranking of your website in search engine results pages (SERPs). It involves optimizing your website content and structure and building links to your site from other high-quality websites.
What is a landing page?
A landing page is a web page that’s designed to convert visitors into customers. It usually contains a form or a call to action that encourages the visitor to take action.
What is lead generation?
To generate leads is to capture information from potential customers in order to identify and qualify them as potential leads. This usually involves the use of forms or quizzes on landing pages or websites.
What is email marketing?
Email marketing is the process of sending out promotional emails to your subscribers. It can be used to promote your products or services, announce new features or offers, or simply keep in touch with your customers.
What is social media marketing?
Social media marketing is the process of using social media channels to promote your business. It includes the creation of engaging content, the use of social media ads, and the establishment of relationships.
