Focused + Results Driven Digital Marketing
Digital Marketing Agency Services to Consider
What is digital marketing?
Digital marketing is the art and science of creating value to promote and sell products and services. Digital marketing tactics include:
- Call-to-Action Strategy
- Website Design
- Content Marketing
- Search Marketing
- Social Media Marketing
- Email Marketing
- Paid Advertising
- Video Production
- Marketing Automation
- Online Public Relations
Maximize the online presence of your company by partnering with Atlanta digital marketing agency, M16 Marketing.
Our Top 6 Digital Marketing Services
10 Additional Digital Marketing Tactics to Explore
#1. Video Marketing
Video marketing continues to rapidly expand and is one of the most popular ways to sell your product or services online. Smartphones make it easy to watch these videos from nearly any location, and live videos are also highly-engaging. As a leading video marketing company in Atlanta, Georgia M16 videographers, producers and editors help to tell your story.
#2. Chatbot Communication
Chatbots can easily communicate with users by answering common questions about your services or a particular product. The use of chatbots continues to rise in popularity, as artificial intelligence (AI) software plays a vital role in offering immediate assistance to each user. Chatbots are also a cost-effective investment and minimize the need to hire additional employees.
#3. Blog Writing
Producing quality blogs each week is essential in becoming a thought leader for your industry. Focusing on a target audience is a great way to meet the needs of users. Well-written content, quick load times, and helpful links all play a vital role in improving the user experience on your website. Hiring the right digital marketing agency is critical in producing top-quality blogs on a consistent basis.
#4. Personalized Emails
Digital marketing trends continue to evolve, but email still plays a key role in communicating with potential clients. One of the best ways to maximize the effectiveness of an email is to focus on personalization instead of sending out generic messages.
#5. Interactive Content
An effective way to educate a potential buyer is to use interactive content on your website. Interactive content can be a wide range of items that anyone can swipe, click-on, or answer questions. Quizzes have been around for many years, but new forms of interactive content include 360-degree videos and augmented reality advertisements. All of this content is a great way to create an engaging experience and help potential customers feel more connected with your brand.
#6. Affiliate Marketing
Affiliate marketing is the process of paying for conversions. Affiliates earn a commission, and you only pay for conversions. Affiliate represents your brand, so ensure they represent your brand’s message.
#7. Influencer Marketing
People follow influencers more than they ever have and look to them for advice when it comes to choosing the best products. Make sure you find an influencer who’s truly compatible with your brand and has an audience you want to attract to your business.
#8. Email Marketing
Email marketing uses email to send cultivate relationships. This includes email to educate, advertise, request business or solicit sales. The most successful email campaigns allow users to subscribe to a list of to receive more information about your content, products, services or company. Sending relevant emails through each stage of the customer’s journey is a great way to attract clients and provide value.
#9. Viral Marketing
Viral marketing encourages consumers to share information about a company’s products or services online. Social media networks are the most natural habitat for viral marketing. Users who create an emotionally compelling, surprising, funny or unique videos on Instagram, YouTube, Facebook, Twitter, TikTok and others get the best results.
#10. Mobile Phone Ads
Mobile phone advertising is one of the most effective means to reach potential customers, and mobile devices have unique IDs. Using the IDs, online habits of target consumers can easily be studied. Smartphone-based ads, clicks, spend and conversions report the highest growth rate vs desktops and tablets.
Digital marketing is one of the easiest ways to grow your business and reach a wide range of clients. You can market your company in a variety of ways, whether you prefer to use videos, chatbots, blogs, personalized emails, or interactive content.
Never be afraid to test new digital marketing strategies, and always look at ways to improve. Find the right digital marketing partner to help you with market positioning. It essential to reaching long-term success for your business.
5 Benefits of Hiring a Marketing Agency like M16 Marketing
1. Professional Marketing Expertise
One of the main selling points of partnering with a digital marketing agency is access to marketing experts. These professionals can help your website rank well in Google search results using the latest SEO strategies. Google is always updating its search engine, and a digital marketing agency can help your company stay up to date with the latest algorithm updates.
2. Cost-Effective Investment
Choosing to hire a digital marketing agency is a much more affordable investment than hiring your marketing team. An agency gives you access to the top professionals in the industry without having to pay for training or offering employee benefits. The fixed cost of using a digital marketing agency allows you to maintain your budget without hidden costs.
3. Increase Employee Productivity
Trying to market your own business is a significant time investment. Most employees do not have the extra time to help market your business while also performing their regular job duties. However, partnering with a digital marketing agency allows your employees to stay focused.
4. Advanced Tools
A digital marketing agency has access to the latest technology to help you reach as many potential clients as possible. These tools provide access to data in real-time to help you make well-informed decisions. The world of marketing is constantly evolving, but an innovative digital marketing agency will give you a competitive edge.
The needs of a business are ever-changing, whether you are launching a brand new website or focusing on a specific marketing campaign. A digital marketing agency gives you the additional flexibility to focus on various advertising strategies to help you reach as many new customers as possible. You can also scale up or down these digital marketing services to match your particular needs.
Digital marketing is key to helping your business grow and reach a wide range of clients. A digital marketing agency provides your business with numerous advantages including professional marketing expertise, boosting employee productivity, and giving your company additional flexibility. Partnering with a digital marketing agency is one of the best investments to help your company reach its potential.