How to Maximize Your ROI for Video Marketing
Create Quality Content Videos
M16 uses color correction, lighting, volume, and other factors to ensure that your brand is represented in the best way. Appropriate tags and keywords are used to optimize your videos for search engine optimization.
Embed Videos Into Your Content
Blog posts with videos embedded in them tend to do pretty well in the search engines. Creating video content that’s related to a specific blog post makes the blog post even more comprehensive. Consumers love videos, and sometimes they’d rather watch a video than read blocks of text about a subject.
Categorize Videos Appropriately
Videos should be grouped by their specific audience, intent, and/or social platform. Great videos tell great stories. We create a wide variety of videos with a specific purpose to achieve a specific outcome. The videos are then broken into smaller chunks and posted on social media channels.
Your video marketing strategy must include social media
Statistics show nearly three-quarters of the U.S. adult population actively uses one or more social media networks. While social media networks like Facebook, Twitter and Instagram support several types of content, video ranks as the most engaging.
Videos generate more likes, comments and shares than other types of content, making them an invaluable marketing asset for businesses. If you’re planning to use social video marketing to reach your business’s audience, though, you should follow these seven tips for success.
Experiment With a Variety of Video Types
How-to videos are a popular choice among businesses due to their long-term value. People are constantly searching for videos on how to perform a specific task. And because how-to videos are educational, they are frequently shared on social media. Other types of videos to consider using in your social video marketing strategy include product explainer videos, animated videos, interviews, case studies, 360-degree videos and livestreaming videos.
Do not publish videos exclusively on your business’s website or YouTube channel. Social media networks reach roughly seven out of 10 U.S. adults. Viewers can engage with your videos by liking them, sharing them or leaving a comment on them. A broad range of social media platforms will allow your video marketing to tap into these benefits to fuel your business’s performance.