Experiment With a Variety of Video Types
How-to videos are a popular choice among businesses due to their long-term value. People are constantly searching for videos on how to perform a specific task. And because how-to videos are educational, they are frequently shared on social media. Other types of videos to consider using in your social video marketing strategy include product explainer videos, animated videos, interviews, case studies, 360-degree videos and livestreaming videos.
Do not publish videos exclusively on your business’s website or YouTube channel. Social media networks reach roughly seven out of 10 U.S. adults. Viewers can engage with your videos by liking them, sharing them or leaving a comment on them. A broad range of social media platforms will allow your video marketing to tap into these benefits to fuel your business’s performance.