How Pricing Works

Strategy First. Pricing Second.

M16 is Atlanta-headquartered with nationwide reach. Pricing is the same whether your business is in Atlanta or anywhere else in the U.S. Four factors shape every quote.

Scope

The breadth of pages, markets, content volume, and channels included in the engagement.

Channels

How many acquisition channels are activated, governed, and measured under one roadmap.

Cadence

The pace we move at together. Engagement rhythm and effort are scoped to match how your team works best.

Risk

Regulatory exposure, existing SEO equity, and technical debt all change the work required to protect what already performs.

Web Design & Development

Every M16 website is built with AEO, SEO, brand-voiced content, and branding refinement in the foundation. Pricing scales with page count, template variety, design directions, integrations, and custom development.

Included in every Web Design project

  • AEO architecture for AI-driven search visibility
  • SEO architecture engineered into the foundation
  • Content writing matched to your brand voice and tone
  • Branding refresh and refinement integrated into design
  • Strategic discovery and project roadmap
  • Mobile-first responsive design
  • Performance, accessibility, and Core Web Vitals tuning
  • Schema markup, XML sitemap, and search engine submission
  • Analytics and conversion tracking setup
  • Licensed stock photography and multimedia
  • SSL, security baseline, and backups
  • WordPress training and admin handoff
  • Cross-browser and device QA before launch
  • 60-day post-launch support and bug fixes

Available as add-ons (not included)

  • Custom photography
  • Custom video production
  • Video editing and post-production
  • Original illustration and animation
  • WCAG 2.2 AA accessibility audit and remediation

Quoted separately based on scope, deliverables, and integration complexity.

Agentic AI workflows

Custom AI agents embedded in your site to qualify leads, answer questions, personalize content, and execute multi-step workflows tied to your CRM and analytics.

  • Lead qualification
  • Conversational support
  • Content personalization
  • Dynamic site experiences
  • CRM-triggered actions
How We Operate

Every M16 engagement runs on PIEARM, our proprietary Marketing Operating System, and Basecamp for project collaboration and approvals.

No chasing emails. No scheduling status calls. Every asset, comment, decision, and approval is tracked end-to-end, from kickoff through launch.

Workspace
Basecamp, shared with your team
Daily Digest
Yesterday's progress + today's priorities
Response Time
24-hour SLA on weekdays
Team
Dedicated PM + senior strategist
Starter
Small to mid-sized sites with focused conversion goals.
$16,200

to $29,800 total project investment

40
Pages

5
Templates

Everything from “Included,” plus

  • 5 reusable page templates (home, service, about, blog, contact)
  • 2 design concept directions to review and refine
  • Technical and organic SEO audit
  • SWOT and competitive analysis
  • Basic eCommerce capability
  • Typical launch: 8 to 12 weeks
Enterprise
Multi-region, multi-platform builds with custom architecture.
$79,801

to $350,000+ total project investment

120+
Pages


Templates

Everything in Business, plus

  • Unlimited custom page templates built to your information architecture
  • Agentic AI workflows for lead qualification, conversational support, content personalization, and dynamic site experiences
  • Custom API, plugin, and headless architecture options
  • Multi-language and multi-region localization architecture
  • Enterprise CRM and marketing automation integration (Salesforce, HubSpot Enterprise, Marketo, Pardot)
  • Typical launch: 18 to 36 weeks
Get a Custom Web Design Quote

Pricing is scoped to project size, integrations, and goals. Figures shown are starting points.

Website Care & Technical Support

Every M16 care plan is scoped to your site’s complexity, traffic, and integrations. Plans replace the patchwork of hosting, ad-hoc maintenance, and emergency dev calls with one team and one SLA.

Essential Care
Brochure sites and low-traffic businesses

Starting at

$300/mo

1
Dev hrs/mo

48hr
Response

Daily
Monitoring

  • Premium WordPress hosting
  • SSL certificate and renewals
  • Weekly backups (30-day retention)
  • Plugin and theme updates
  • Daily uptime monitoring
  • Monthly security scan
  • 48-hour email response
Enterprise Care
Mission-critical, high-traffic, regulated sites

Starting at

$1,500/mo

10+
Dev hrs/mo

4hr
SLA

Live
Monitoring

Everything in Growth, plus

  • Real-time monitoring with on-call escalation
  • Multi-region failover preparedness
  • Monthly speed, security, and accessibility audit
  • Dedicated WAF and DDoS protection
  • 4-hour SLA on weekdays, phone + Basecamp
  • Dedicated technical account manager
  • Quarterly Business Review (QBR)
Get a Custom Care Plan Quote

Care plans are scoped to site complexity, traffic, and integrations. Figures shown are starting points.

Local + National + Ai Seo

Every M16 engagement is scoped to business goals, not page counts. We track keyword rankings, AI visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews, and local pack performance per market. Pricing depends on complexity, integrations, custom development, and ongoing support.

Local SEO
Single-location and local businesses

Starting at

$2,400/mo

50
Keywords

25
AI queries

1
Location

  • Local SEO audit & strategy
  • Google Business Profile optimization
  • Citation building & NAP cleanup
  • Local on-page & content SEO
  • Review & reputation workflows
  • Local rank tracking
  • Monthly reporting
Enterprise SEO
National brands & high-volume sites

Starting at

$10,000/mo

500+
Keywords

250+
AI queries


Locations

Everything in Growth SEO, plus

  • Enterprise technical SEO at scale
  • AI SEO & AI Index Optimization (AIO)
  • Programmatic & large-site content
  • Migration & redesign SEO
  • Dedicated strategist & team
  • Executive-level reporting
Get a Custom SEO Quote

Pricing is scoped to competition, market size, and goals. Figures shown are starting points.

Social Media Marketing

Every M16 engagement is scoped to business goals, not post counts. Pricing depends on channels, content volume, paid budget, and ongoing support.

Essentials
Single-brand, focused channel strategy

Starting at

$2,000/mo
  • 1–2 core channels managed
  • Strategy & content calendar
  • Custom content production
  • Community management
  • Monthly reporting
Enterprise
High-volume, multi-market programs

Starting at

$8,000/mo
  • Full omni-channel program
  • Advanced paid & demand gen
  • Influencer & advocacy
  • Advanced analytics & attribution
  • Dedicated team & QBRs
Get a Custom Social Media Quote

Pricing is scoped to channels, content volume, paid budget, and goals. Figures shown are starting points.

Quick Reference

A scannable view of monthly and project investment ranges across the core capabilities.

Service Starter Growth Enterprise
Web Design $16,200 – $29,800 $29,801 – $79,800 $79,801 – $350,000+
Website Care (monthly) From $300 From $500 From $1,500
SEO (monthly) From $2,400 From $4,800 From $10,000
Social Media (monthly) From $2,000 From $4,000 From $8,000
Google Ads (mgmt fee) 30% of spend 20% of spend 10% of spend
Engagement Models

Every engagement is scoped to your goals, measurement reliability, and internal readiness. Clear role definitions prevent scope creep and execution delays.

Retainer

Ongoing strategy and execution

The default model for compounding work. Continuous strategy, monthly strategic reviews, and a dedicated cross-functional team.

  • Intent-overlap analysis to assign channel roles
  • Paid search testing before scaling budgets
  • Lifecycle investment in owned channels
  • Spend rebalancing inside modeled variance bands
Project-Based

Migrations, launches, turnarounds

Fixed scope, fixed timeline. Best for one-time builds like new sites, replatforms, or audits with a clear handoff.

  • Fixed, defined scope
  • Strategic discovery and roadmap
  • Clear deliverables and timeline
  • Risk-aware sequencing
Performance-Aligned

When measurement is reliable

Activated when attribution is mature and shared accountability is feasible. Performance incentives tied to agreed KPI thresholds.

  • Performance incentives
  • Activated when attribution is reliable
  • Shared accountability
  • Agreed KPI thresholds
Honest Fit

Strategy-first work serves some businesses well and frustrates others. Both sides should know upfront.

A strong fit if you

  • Need clarity on where to invest and where to stop
  • Have defined revenue goals and real resource constraints
  • Are willing to test, measure, and adapt on evidence
  • Want pricing tied to scope and outcomes, not packages

Probably not a fit if you

  • Want guaranteed rankings or guaranteed lead counts
  • Need the cheapest possible vendor regardless of approach
  • Prefer a one-size-fits-all package without diagnostic input
  • Expect channel work without strategic governance
Pricing FAQs

Pricing follows a strategic discovery. We audit your current performance, model the opportunity, and scope the work required to reach measurable outcomes. The ranges on this page are starting points for the most common engagement shapes. Final pricing reflects your actual scope, channels, capacity, and risk.

SEO and social media compound through ongoing work and require sustained execution to deliver. Web design is delivered as a defined project with a clear handoff. Both models suit their underlying work, and clients can run a project-based engagement (a new website) alongside ongoing retainers (SEO, social, paid).

Social media engagements include a $2,000 one-time setup that covers account setup, asset audit, brand voice calibration, content pipeline configuration, and a 30-day onboarding cycle. SEO and Google Ads engagements roll setup into the first month. Web design is project-based with a deposit structure.

Yes. Most M16 clients combine SEO, social, content, and paid media under a single strategy roadmap. Bundled engagements are scoped to the integrated work, not the sum of individual tiers. Request a custom quote for combined scope.

No. M16 pricing is consistent across every market it serves. Whether you’re based in Atlanta, Dallas, Houston, Los Angeles, Miami, Washington DC, or anywhere else nationally, you’ll see the same starting prices on this page. Pricing scales with scope, complexity, channels, and integrations, never with zip code.

Every M16 SEO engagement tracks brand and topic mentions across ChatGPT, Google AI Overviews, Gemini, and Perplexity. The number of AI queries monitored scales with your tier: 25 for Local SEO, 75 for Growth SEO, and 250+ for Enterprise SEO. We measure mention frequency, citation share of voice, and which authority signals are earning citations, then refine content, schema, and structured data to improve coverage. Reporting includes a monthly AI visibility delta alongside traditional keyword rankings, so you see both axes of search performance in one place.

Care plans include hosting as a feature, plus monitoring, updates, backups, and developer hours for ongoing improvements. M16 standalone WordPress hosting covers the infrastructure layer only: performant servers, SSL, basic uptime. Care plans add the operational layer: someone watching the site, applying updates, restoring from backups when needed, and developer hours for small content or feature changes. Most M16 clients move from standalone hosting to a Care plan after the first major incident or when their site becomes business-critical.

Retainer engagements typically run on six-month or twelve-month terms because compounding work needs time to deliver. Project engagements are fixed-scope with milestone payments. Performance-aligned engagements require defined KPI thresholds and reliable attribution before they activate.

No, and no credible agency should. What M16 guarantees is a disciplined process, transparent reporting, defined KPIs, and protection of your existing SEO equity. We set realistic expectations and aim to beat them.

A strategic discovery typically runs two to three weeks. Execution begins on agreed milestones once scope and contract are finalized. Web design projects usually launch six to twelve weeks from discovery completion. SEO and social retainers typically begin within two weeks of signed agreement.

We will tell you directly. Strategy-led work below the starting tier usually compromises either quality, scope, or accountability. If our minimum is not a fit, we will recommend the cleanest path forward, including pointing you to capable alternatives when appropriate.

Every engagement is governed by primary and secondary KPIs with explicit thresholds. Clients receive dashboards focused on spend efficiency and incremental return, with statistical validation of lift before any investment is scaled.

Request a strategic discovery. We audit your current performance, identify the real opportunity window, and outline a prioritized, resource-aware roadmap before any execution begins. From there, scope and pricing follow the evidence.

Let’s Talk

A 30-minute conversation that ends with a clear path forward, an honest investment range, and zero pressure to commit.

01

Strategic Discovery

Basecamp, shared with your team An audit of your current performance and the real opportunity in front of you.
02

Scoped Estimate

An honest investment range tied to your actual goals, resources, and timeline.
03

Clear Roadmap

KPIs, timeline, and a realistic risk profile before any work begins.
Request a Consultation

Or call (404) 407-5500

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