M16 uses social media marketing to help companies drive targeted traffic to their website, strengthen their SEO, build their brand and increase sales.
We create customized social media content based on the next-generation digital marketing strategy framework, PIEARM™.
Social Media Marketing Strategy
Your content should educate, engage, entertain and empower your target audience with the right message at the right time. Work with M16.
The importance of social media marketing is not always immediately apparent to business owners.
Many people use social media in their personal lives, but implementing a social media strategy to drive business growth is a completely different beast.
When you are engaging with your audience, do not neglect the importance of one on one relationships. While posting content to your wider audience will be one of the most common tactics you use, it is also essential to make sure you do not forget the individual.
Here are some tips on interacting with individuals:
- Gain information — Ask them questions. Find out what their pain points are. Find out what success means to them. Concentrating these types of questions on individuals is more effective than just tweeting them to your entire audience. That is because you are more likely to get a response from an individual if you reach out to them directly.
- Provide a benefit — When you discover what your audience’s various pain points are, find a way to be helpful. Offer some content that will give them insight into solving their problem. Providing someone else’s material is fine as long as it’s relevant, but if possible, you should write the content you use to solve the customer’s problem.
Focus Like a Laser Beam
When you’re first starting your social media campaign, it’s not good to be a “jack of all trades.” Narrow your focus to one or two different social media channels. Trying to become a recognized authority on all the social media platforms will get you nowhere.
It’s best to start with the platform you know your audience is already using. Wherever your customers are, there you must be as well. After you establish yourself on one platform, then you can move to the other. This approach will help you build a strong following gradually.
Measure Your Progress
When measuring the effectiveness of your social media campaign, it’s important to make sure you are analyzing the relevant metrics. The numbers you choose to assess should be in line with your objectives.
Some KPIs (Key Performance Indicators) to consider include:
- Click-through rates
We help you analyze your data will to see who is visiting your website so you can make sure you tailor your marketing to your target audience.
Become a Social Media Master
If you want to have a thriving business, you must embrace the appropriate social media platform that enables you to connect with your desired audience.
1. Engage Targeted Traffic
Targeted traffic is essential to a business, but it can be hard to get organically. Developing a social media audience lets you direct followers to your latest blog posts and site updates. For most sites, new content won’t immediately get noticed. SEO, outreach, and paid advertising are essential but will involve time or money for results. The immediacy of social media means you can quickly drive targeted traffic, encouraging visitors to share your content on their feeds.
2. Provide Customer Service
Online consumers have come to expect a customer service experience that caters to their needs. It is no longer acceptable only to have an email address, with weak customer service operations reflecting poorly on a brand. Social media users will contact your business for advice or suggestions, so it is essential to show you are listening. Customer service is critical because it’s one of the factors that indicate if a company will be a long-term success.
3. Improve Your SEO
If you can build an authority site, your articles will often rank for essential industry terms. These rankings can drive consistent traffic to your site, with visitors often looking for the products and services you sell. Effective social media marketing can help with SEO, providing quality backlinks over a consistent period. Followers will often find your content on social media, share it on their blogs, and give your site even more authority.
4. Develop Industry Relationships
It is not only customers who are active on social media, but influential industry figures will also be engaged. Countless relationships are forged across social sites, with business owners, investors, journalists, bloggers, and more using the various platforms. Being active and contributing to conversations can often be enough to begin relationships, potentially leading to some important partnerships.
5. Build Your Brand
Brands grow when a business can communicate its ideas, differentiate itself from the competition, and consistently raise awareness. Social media is the perfect choice to achieve these goals as there are large audiences engaged with their particular interests. A business can use social media to build a reputation as an authority and gain trust by providing consumers with quality content.
A business without a social media presence can look dated in the current era. Consumers expect to find brands on the major social sites, often using the profiles to gauge whether they can trust the business. The heaviest social media users will often find their favorite brands on Instagram, Facebook, and Twitter, only visiting the website later on.
It is now possible to make purchases directly from the social sites, so some consumers will not even visit your main website. Social media is not the only factor in the success of an online business, but it has quickly become something that you can no longer ignore.