How the M16 Digital Marketing Agency Works
We combine S.M.A.R.T. strategy, optimization, and analytics to help you become profitable.
STRATEGY
strat·e·gy/ˈstradəjē/
OPTIMIZATION
op·ti·mi·za·tion/ˈäptəˌmī-zā′shən/
PROFIT
prof·it/ˈprä-fət/
Why M16 Marketing?
We understand that tactics (web design, SEO, social & PPC) are not effective without strategy.
We're Google marketing experts
We're your marketing partner
Strategy・Responsive Web Design・SEO・Analytics・ROI
Strategy
- Create a new brand identity for the law firm
- Design a mobile optimized web presence
- Generate higher quality leads, track them and convert them
- Decrease the firm's expenses and increase the firm's revenue
Optimization
Created and implemented the law firm's new brand identity into a dynamic and responsive website. Optimized content to increase conversions and lower the CPA (Cost Per Action). Reduced over optimization of content, optimized on-page and off-page SEO and integrated marketing automation to solidify the client acquisition ecosystem.
Profit/Results
Achieved page 1 ranking, higher volume of quality leads, increased traffic and higher conversion rates. In the first month after the site was relaunched revenue doubled with a 420% ROI. Annual revenue increased more than 250%.
M16’s Atlanta Web Design Team Delivers on Mobile
Responsive web design was just the first phase of preparing companies for mobile readiness.
Understanding The Mobile First Paradigm
The mobile first paradigm, explained by the Atlanta web design team at M16 Marketing, is the idea that websites should be initially developed to accommodate people using mobile devices. Using the mobile first concept, mobile web design should only include items that mobile device users frequently utilize.
Why Sites Should Use Mobile First
Websites should use mobile first design because people using mobile devices to surf and shop on the web make up a huge market that is growing at an incredible pace. Designing a site specifically for those users makes more sense than attempting to accommodate them with a site designed for desktop users.
The Benefit of Using Mobile First
The major benefit of using mobile first is an improved customer experience. Since our Atlanta website designers are focusing on the needs of mobile device users, they are able to prioritize what’s included in a site’s design. A more streamlined, user-friendly mobile website is the result.
Inconveniences Caused by Not Using Mobile First
Companies that don’t take advantage of the mobile first paradigm potentially lose business every day because their competitors are surely taking advantage of it. The reality is that the mobile market, which is already huge, is rapidly growing, and companies should recognize this and respond accordingly.
Disadvantages of Using Mobile First
The mobile first paradigm does have drawbacks, but they are limited. First, when designing for the mobile device user instead of the desktop user, options are rather limited. Designers constructing a site for mobile devices must design with a smaller screen and fewer bells and whistles in mind. This limits what appears on the website.
Of course, the reality is that that mobile users are using small screens, and the additional bells and whistles only slow them down.
How to Tell if a Site was Designed With or Without Mobile First in Mind
Sites designed without using the mobile first concept require the mobile user to manipulate his screen more often since the buttons and menus are too small to accurately click. Text may be hard or impossible to read without enlarging the screen.
On the other hand, sites designed using the concept make the mobile user’s experience streamlined and straightforward. The user has to do little, if any, zooming because buttons are already big enough to click, and text is large enough to easily read.
Not Going Anywhere
The mobile first paradigm is here to stay. It’s a simple concept that streamlines and enhances the mobile user’s experience. Like anything, it doesn’t come without its downsides, but its positives greatly outweigh its negatives. Companies looking to expand, or even maintain, their online presence should take the mobile first concept seriously and learn what it can do for them.