More Targeted Traffic, Leads And Revenue
7 SEO Steps to Improve Your Organic and Local SEO Ranking
Keyword Research: All search engine marketing efforts must begin with keyword research. Achieving a high rank for the right keywords can mean the difference in the success or failure of your business. Researching your target market’s keyword queries helps you predict shifts in demand for products or services you are marketing. Targeting the wrong keywords will generate the wrong traffic with visitors who will quickly leave.
Head Section Tags: One of the most important aspects of a web page is the title tag. It is the text a user clicks on when viewing search engine results and should include keywords relevant to a page’s content. Equally critical is the description tag that contains the especially relevant text below the title in search engine results.
Body Section Content: The Body section contains the page content visible to the user. Search engines want to provide users with the best and most substantive text. It is important to use keywords in a natural way in paragraphs, header tags, image tags, hyperlink tags and keyword anchor text. Search engine users want to find quality websites that meet their needs. Quality content is key to developing website authority. Focus less on the number of words and more on the quality of the content.
Social Networking: Part of your SEO strategy should include building a social media presence for your site. Refer to it in tweets and facebook posts.
Backlinks: Search engines look for internal links on your website and external links from other websites. If the links are related to your subject, diversified and also viewed as ‘authority’ websites your website rank will be higher.
Local Citations and Reviews: Lack of exposure, negative reviews and conflicting name, address and phone number (NAP) information hurt your search engine ranking. Local citations and online reviews must be created and managed as part of SEO.
Technical SEO: Site speed, optimized images, canonicalization of URLs, schema markup and well structured robot.txt files are among the most important technical aspects of SEO.