With so many companies claiming to be the “best SEO company”, it is difficult to know the truth. Choosing the right Atlanta SEO expert is critical to your business’s organic growth and success. The SEO and Atlanta web design team at M16 studies how leading search engines use robots to find pages for their algorithmic search results. Here’s what you need to know.
Why SEO Fails For So Many Businesses
SEO is a key digital tactic to help drive growth but no one should begin an SEO campaign without a digital marketing strategy. Strategy is important because it allows SEO to be effective with a plan to measure success. Ultimately, you want your site to be seen by more relevant people without a pay-per-click (PPC) fee.
SEO fails miserably when there is a disconnect between the goal of the marketing team and the content on the site.
M16 has a long history of SEO success as a leading Atlanta SEO company and a proven SEO process that works. We plan, implement, execute, analyze, report and measure revenue, reach and rankings. However, don’t get hung up with #1 rankings.
#1 Rankings May Not Matter
Ranking #1 for a keyword that doesn’t help your business grow is useless. The best SEO companies know that SEO is much more than just driving traffic. SEO is evolving.
M16’s local SEO Atlanta team understands the importance of local listings, product listings, buyer intent, answer boxes and knowledge graphs.
Making the right technical and on-page enhancements to your website will help you creep closer to the coveted positions on the first page. Similarly, the proper off-page SEO with quality backlinks can skyrocket your rankings.
How to Rank Well With Local SEO
When businesses think about search engine optimization, they often think about competing against every other website in their product/service category. However, if you own a local small business, you should actually focus on local SEO to reach your customers (and potential customers).
Local SEO focuses on optimizing your website for local search results in the area that your business serves.
Why Local Search Results Matter
Using SEO best practices M16 helps businesses to rank well in local search queries. Small businesses that serve a local market must focus on optimizing their website for local SEO. For example, if you are an Atlanta divorce attorney, you want your website to rank well when people in and around Atlanta search for a divorce attorney.
Local SEO in 3 Easy Steps
- Make sure that you create a free Google My Business Profile to give your business the necessary exposure in local search results and on Google Maps.
- Make sure that you include your business name, address and phone number on your contact page.
- Add citations to online business directories like Yelp and Yellow Pages to boost your relevance in local search.
SEO Success Is Not a Sprint
SEO is absolutely necessary but it is NOT an overnight solution. If you are a local business in Atlanta, a successful local SEO Atlanta strategy requires more local link tactics and geo-relevant brand mentions. Organic SEO is similar to local SEO but requires optimization for Google RankBrain.
It’s important to know that implementing an SEO program will take time and patience, but it will ultimately pay off significantly.
As a Google Partner, M16 adheres to Google’s best practices by creating helpful, reliable and people-first content and avoiding search engine-first content.
In addition to our customized approach, we also have a proven track record of success. Our team of SEO experts has helped businesses across a wide range of industries achieve significant results.