National SEO vs Local SEO
Local SEO and national SEO are both very important aspects of digital marketing. National SEO and local SEO both work together but their tactics vary slightly. Local SEO drives local, valuable organic traffic to your website.
If you are a local business a local SEO company should design a local SEO strategy. This requires more local link tactics and geo-relevant brand mentions. Similarly, national SEO requires quality content, expertise, authority, trust and link tactics. However, the links and mentions don’t have to be geo-relevant.
Local SEO Services
First, when businesses think about search engine optimization, they often think about competing against every other website in their product/service category. Then, they quickly become overwhelmed. If you own a local small business, you should hire a local Search Engine Optimization service to reach your customers (and potential customers).
Local SEO Expertise
Our local SEO experts help local businesses to rank well in local search queries. In other words, we help small businesses that serve a local market reach their target audience using local SEO strategies. If you are an Atlanta divorce attorney, you want your website to rank well when people in and around Atlanta search for a divorce attorney.
Here’s the good news. Getting started with local SEO is not difficult. However, it requires a little work.
Local SEO in 3 Easy Steps
- Make sure that you create a free Google My Business Profile. This will help give your business the necessary exposure in local search results and on Google Maps.
- Make sure that you include your business name, address and phone number on your contact page.
- Add citations to online business directories like Yelp and others to boost your relevance in local search. Make sure your NAP (name, address and phone number are the same on all listings.
Here’s the bad news. Successful SEO takes time. In addition, it requires a lot of skill, patience and time.
SEO is a Process Not an Event
SEO is not an overnight solution. It’s important to understand an SEO campaign will take time and patience, but it will ultimately pay off significantly.