Keyword Research: Which Ones to Choose?
Keywords fall into two categories: short-tail keywords and long-tail keywords. Knowing how many of each type to target is important in developing your SEO strategy. Our SEO team researches trending short-tail keywords for your business or industry. These keywords are between one and three words long. They also have broad meanings such as “women’s acne creams.” We also research long-tail keywords. These have at least four words and are very specific. Although they attract less traffic than short-tail search terms, searches who use long-tail keywords have a better idea of what they want. One example is “women’s salicylic acid acne creams.” Keywords are the building blocks of your SEO strategy, and we help you discover the right mix that delivers the best traffic!
Website Optimization
Optimizing your website means more than fitting the right keywords into your content. M16 checks other important aspects of your website, such as headers, for your targeted keywords. Websites that have plenty of headings and space in between content create a better reading experience for users. Meta-descriptions help visitors know what your link is about before they click on it from search engine results pages. Descriptive title tags attract users who are searching for businesses like yours.
Link-Building Builds Authority
Link-building is the process of earning links from other people’s websites to your own. Search engines such as Google view multiple “backlinks” (think of them as citations) from other reputable websites to yours as a sign your own site is trustworthy. The more backlinks you receive from respectable websites, the more authoritative your website will be and the higher search engines will rank your website. Our Miami SEO team uses proven techniques to build up your website’s online reputation, and thus its rankings.
Optimized Content is King!
It seems like every minute there is more content being produced, whether it’s informative, entertaining, or both. Social media and smartphones have accelerated the pace at which content is created and consumed. Search engines understand that people love to consume content, so that is why they rank websites higher that create valuable content. Your company can become a great source of content that’s relevant to your customers. We at M16 can make this happen for you. Our Miami SEO team creates captivating content for both mobile and desktop users by using vivid language in short-form paragraphs.