The Atlanta video marketing team at M16 creates compelling video content to meet the demand for video consumption. According to the 2020 Global Internet Phenomena Report, video streaming accounts for over 65% of all mobile traffic.
What Is Video Marketing?
Video marketing is the art of using videos to tell your brand’s story, entertain, educate, engage consumers or promote products and services.
The demand for video marketing is at an all-time high, and it is expected to continue growing.
The video production team at M16 brainstorms, conceptualizes, designs, writes, and produces exceptional video content. Our video marketing team travels around the world to create and market award-worthy content.
Create Quality Content Videos
M16 uses color correction, lighting, volume, and other factors to ensure that your brand is represented in the best way. Appropriate tags and keywords are used to optimize your videos for search engine optimization.
Embed Videos Into Your Content
Blog posts with videos embedded in them tend to do pretty well in the search engines. Creating video content that’s related to a specific blog post makes the blog post even more comprehensive. Consumers love videos, and sometimes they’d rather watch a video than read blocks of text about a subject.
Categorize Videos Appropriately
Videos should be grouped by their specific audience, intent, and/or social platform. Great videos tell great stories. We create a wide variety of videos with a specific purpose to achieve a specific outcome. The videos are then broken into smaller chunks and posted on social media channels.
Statistics show nearly three-quarters of the U.S. adult population actively uses one or more social media networks. While social media networks like Facebook, Twitter and Instagram support several types of content, video ranks as the most engaging.
Videos generate more likes, comments and shares than other types of content, making them invaluable video content marketing assets for businesses. If you’re planning to use social video marketing to reach your business’s audience, though, you should follow these seven tips for success.
1) Reply to Comments
As your videos gain traction on social media, they’ll likely attract comments from viewers. Maybe a viewer has a question related to a video’s subject, or perhaps a viewer simply wants to thank you for sharing an informative video. Regardless, when a viewer leaves a comment, you should reply to him or her.
It only takes a few minutes to craft a response, but doing so promotes a more genuine and credible brand image for your business. Viewers will notice that your business is active on social media and, more important, that your business cares about its audience. As a result, replying to comments compels viewers to share your videos with their friends or followers.
2) Add Captions or Subtitles
Consider adding either captions or subtitles to your social media videos. According to Facebook, over four in five viewers watch videos with the sound turned off. By default, Facebook, as well as other social media networks, mutes autoplay videos. Viewers can still hear the audio, but they’ll have to click the video or its unmute button. To ensure viewers can understand your videos without the need for sound, add captions or subtitles to them.
Both captions and subtitles are a transcription of a video’s audio. The main difference between them is that the former includes all of a video’s audio, such as music, sounds and dialogue, whereas the latter consists only of dialogue. On Facebook, Twitter, Instagram and other social media networks, you can add either captions or subtitles to your videos.
3) Go Native
You’ll experience better results when using native videos on social media rather than embedded videos. According to a Quintly study, native videos published on Facebook generate ten times as many shares as embedded videos.
For obvious reasons, Facebook strives to keep users on its platform, so it prioritizes the display and rankings of native videos in users’ news feeds over embedded videos. When you publish an embedded video on Facebook, you are essentially sharing a link to the video’s original location, such as YouTube or Vimeo. Therefore, embedded videos don’t generate as much visibility as native videos, resulting in fewer shares. Whether it’s Facebook or any other social media network, always use native videos when given the option.
4) Share Under Your Business’s Account
Don’t make the mistake of publishing videos to social media under your personal accounts. Except for Twitter, most social media networks offer two different types of accounts: personal and business. Personal accounts are used for recreational and leisure purposes, whereas business accounts are used for commercial and business purposes.
Publishing videos under your personal social media accounts will restrict their reach. Your friends and family members may see them, but when you publish videos under a personal account, they won’t reach your business’s audience. Additionally, Facebook may close your personal account if they discover that you use it for commercial purposes to promote your business.
5) Choose an Attention-Grabbing Thumbnail
Choosing an attention-grabbing thumbnail will make your videos stand out on social media and, therefore, attract more views and shares. Social media networks automatically generate a thumbnail for videos by pulling a screenshot, but you typically aren’t required to use it. Most social media networks allow you to either choose a different thumbnail from a list of screenshots or upload your own image to use as a custom thumbnail. If the default thumbnail looks cluttered, dark or otherwise fails to grabs viewers’ attention, choose a different thumbnail.
Attention-grabbing thumbnails often feature some of the following elements:
- Use a contrasting layout that includes dark and bright colors.
- Avoid highly detailed thumbnails with many small visual elements.
- Each thumbnail should be relevant to the video with which it’s used.
- Avoid blurry or grainy-looking thumbnails.
6) Evoke Positive Emotion
When creating videos for social media, you should try to evoke a positive emotional response in viewers. Whether it’s happiness, compassion, joy or humor, positive emotions boost engagement. They connect with viewers on a visceral level and compel them to take action, such as sharing the video with their friends or family members.
Videos that evoke a negative emotional response may experience high viewer engagement rates, but they come at the cost of a negative brand image. If a video evokes sadness, for instance, viewers may begin to associate that negative emotion with your business’s brand.
How-to videos are a popular choice among businesses due to their long-term value. People are constantly searching for videos on how to perform a specific task. And because how-to videos are educational, they are frequently shared on social media. Other types of videos to consider using in your social video marketing strategy include product explainer videos, animated videos, interviews, case studies, 360-degree videos and livestreaming videos.
Do not publish videos exclusively on your business’s website or YouTube channel. Social media networks reach roughly seven out of 10 U.S. adults. Viewers can engage with your videos by liking them, sharing them or leaving a comment on them. A broad range of social media platforms will allow your video marketing to tap into these benefits to fuel your business’s performance.