Digital Marketing Strategy Framework

A digital marketing strategy is a forward-thinking plan, using SMART goals, to grow a business. Tactics associated with a digital marketing strategy include digital agency services like website design, SEO, paid ads, content marketing and social media marketing.

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4 Steps to a Successful Digital Strategy

Plan, implement and execute a digital marketing strategy that works.

Step 1. SWOT Analysis
Step 2. SMART Business Goals
Step 3. Market Segmentation
Step 4. Build Buyer Personas

4 Steps to a Successful Digital Strategy

SWOT Analysis

Internal Assessment

S
Strength
Strengths list everything done right either individually or as an organization.
W
Weaknesses
Weaknesses are aspects of your business that reduce your ability to win.

External Assessment

O
Opportunities
Opportunities are factors that represent why your business is likely to prosper.
T
Threats
Threats are factors that could place your business at risk for failure.

A SWOT analysis is essential to a digital strategy. See swot analysis examples.

SMART Goals

Specific
What is the exact goal you want to achieve?
Measurable
How will you know when you’ve achieved it?
Attainable
Is it something you can realistically achieve?
Relevant
Why is this applicable to your business?
Time-Based
When do you want to achieve your goal?

SMART goals are defined, structured and trackable with clear objectives and milestones.

Market Segmentation

Geographics
• City
• Region
• Size
• Climate
• Communities
• Countries
• Rural/Suburban
• Urban areas
Demographics
• Age
• Gender
• Race
• Religion
• Income
• Education
• Language spoken
Psychographics
• Budget
• Beliefs
• Values
• Pain points
• Attitudes
• Social/Cultural
• Roles
• Activities
Behavior
• Hobbies
• Habits
• Purchasing styles
• Social media use
• Mobile phone use
• Media consumption