Proper Planning Prevents Poor Performance
What is the exact goal you want to achieve?
How will you know when you’ve achieved it?
Is it something you can realistically achieve?
Why is this applicable to your business?
When do you want to achieve your goal?
SMART goals are defined, structured and trackable with clear objectives and milestones.
• Urban areas
• Language spoken
• Pain points
• Purchasing styles
• Social media use
• Mobile phone use
• Media consumption
Market segmentation helps define the ideal target audience and customer.
Build Buyer Personas
Make a list of problems you want to solve for buyers.
Determine your buyer’s motivation is to buy now.
Identify the key benefit that you provide to the buyer.
Answer common FAQs a buyer asks before buying.
Creating buyer personas allows you to get to know your customers better.