Author Archive for: Don Dodds

About Don Dodds

Don Dodds is the founder, managing partner and Chief Marketing Strategist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts. 

As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.

Entries by Don Dodds

Google Discover SEO: How to Optimize Your Website for Google’s Mobile Content Feed

Google’s search engine results pages (SERPs) isn’t the only place where your website can organically rank; it can rank in Google Discover as well. Formally known as Google Feed, it reaches over 800 million mobile users each month, according to Google’s Sissie Hsiao. Mobile devices now account for the majority of internet traffic. As the […]

Predictive SEO: How to Future-Proof Your Website’s Search Performance

Search rankings often change. Even if your website currently ranks at the top of Google, it may drop to a substantially lower position in the coming months or years. While some ranking fluctuations are inevitable, working with a good SEO company and predictive search engine optimization (SEO) can preserve your website’s dominance in the search […]

How Social Media Marketing Can Complement Your Search Engine Optimization (SEO) Strategy

A common misconception about search engine optimization (SEO) is that it’s not influenced by social media marketing. Many webmasters promote their website on Facebook, Twitter, Instagram and other social media networks, but they don’t expect it to increase their site’s search rankings. Rather, they perform social media marketing to attract more traffic to their website […]

The Everlasting Benefits of Evergreen Content and Why Your Website Needs It

Content is the sustenance that makes your website valuable to its audience. It gives users a reason to visit and interact with your website. Without it, your website’s traffic and conversions will suffer. Some forms of content, however, are more valuable than others. No matter what type of website you operate, evergreen content will bring […]

Search Engine Optimization (SEO) vs Conversion Rate Optimization (CRO): Which Website Optimization Strategy Should You Deploy?

Your website won’t perform at its fullest potential unless you optimize it. Optimization allows you to improve your website so that it helps you achieve your goals. While there are several optimization strategies available, however, none are more effective than search engine optimization (SEO) and conversion rate optimization (CRO). What’s the difference between SEO and […]

10 Crazy Facts About Google That You Never Knew

It’s common knowledge that Google is the world’s most popular and widely used search engine. Processing nearly 6 billion search queries per day, Google encompasses more of the global search engine market than Bing, Yahoo, Yandex, DuckDuckGo and Baidu combined. Even if you’re a long-time user of its search engine, though, there are probably some […]

Programmatic Marketing and Advertising

Programmatic television advertising uses data-driven automation to create audience-based advertising and marketing strategies. Previously, programmers and marketers relied on show ratings to pinpoint desirable audiences for their advertisements. This reactive approach to advertising is no more. Now, via programmatic TV, advertisers and marketers use audience data to push advertisements towards optimal audiences before ratings and other metrics are […]

Everything You Need to Know About Content Marketing

Content marketing must be an essential aspect of any business’s marketing efforts. This is especially true as traditional marketing becomes less and less effective. To make sure your content marketing efforts aren’t wasted, learn how to make your content stand out. Here’s everything you need to know about content marketing. What Is Content Marketing? Content […]