Are you struggling to drive traffic to your niche website? While you can always test your luck with paid ads, a safer and more cost-effective way to attract visitors is search engine optimization (SEO). Even if your niche website focuses on a narrow subject with low monthly search volume, you can optimize it for high […]
About Don Dodds
Don Dodds is the founder, managing partner and Chief Marketing Technologist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts.
As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.
Do you know what your company’s current market share is? Do you know how to define the gap between the business you’ve won and had for years, versus the business you’ve not yet closed? Would information about your gap help you better manage your sales, marketing and business development efforts when pursuing new customers and […]
Content marketing is an essential aspect of any business’s marketing efforts if it hopes to make a serious impact that will eventually lead to conversions with more sales. This is especially true as traditional marketing becomes less and less effective as the years go on. Content marketing is a massive endeavor, however, that can take […]
One of the most important things any company can do is create a strong brand. And, when you define your brand, market positioning is a critical step in the process. There is often confusion about marketing terms such as branding, positioning, value propositions, and brand promises among others. So, before you worry about things like […]
Many business owners know exactly what they want from a digital marketing agency. Others might be unsure. It is common for businesses to understand they need help with online marketing, but not know the right path they should take. As a leading Atlanta digital marketing agency, we offer full-service marketing solutions. Your success comes down […]
Learn what it really means to be a web designer A web designer considers a client’s website objectives and uses information architecture to determine a website’s information hierarchy. This guides the design process involving several design principles to achieve an aesthetically pleasing web layout and an excellent user experience. These design principles include: Balance: Web […]
Let’s face it, a lot of people are hurting. The declaration of the COVID-19 pandemic and the panic that followed turned countless lives upside down. Not only have restaurants and retailers been affected but also lawyers, financial advisors, churches, schools, real estate agents, local and federal government agencies, and the list goes on. The future […]
M16 Marketing’s Response to COVID-19 M16 Marketing is committed to the health and safety of our employees and to the clients we serve. In response to concerns about the spread of COVID-19 Coronavirus, our Atlanta based team is working remotely to serve our clients in Atlanta, the United States and around the world. Get the […]
One of the earliest challenges of many entrepreneurs is outlining realistic, achievable goals. Making a blueprint for what you want to do and how to approach it is one of the biggest determinants in how well your business success unfolds over its lifespan. Are you setting the best standards and goals to strive for? There […]