Bounce rate in Google Analytics is a key performance indicator (KPI) of a website’s quality and relevance. It is defined as the percentage of visitors to a website or web page who only access a single page during their session, it plays a vital role in measuring user experience.
About Don Dodds
Serial entrepreneur and innovative digital marketer with a passion for helping individuals and businesses succeed.
Entries by Don Dodds
Marketing is the art of persuasion with the goal of eliciting an action from the consumer. We use many different methods to persuade, from charismatic spokespersons to flowery ad copy and engaging user experiences.
Consider two websites. One website contains webpage after webpage of informative content and helpful resources. The other website sports an elegant contemporary design. If the two websites sell the same product or service, which of them do you think will generate more sales?
You already offer well-written and helpful content on your website. You’ve also been working hard to tap various online marketing channels in order to increase the traffic levels to your website. Now, harness the influx of site visitors and turn it into a steady stream of buyers. Here are some effective ways to do that.
Leverage your web analytics data. They’re collected and charted for a very good reason–to help you identify the strengths and weaknesses of your marketing campaign. Exploit that knowledge and turn it into sales. Here are ways to use your website’s analytics to help grow your business and encourage sales.
Lagging indicators in sales define a company’s historical sales figures. These indicators help companies identify high and low demand periods and the overall impact of seasonality on their business. Ultimately, they can be used to explain why a company has more demand in some months as opposed to others.
The SEO and online marketing landscape is one that is constantly in flux, changing with small steps or big leaps as the online realm itself evolves to stay in touch with what users want and need. If you are still focusing your optimization and marketing efforts on keeping pace with search engine algorithms rather than […]
At M16 Marketing, we combine art and science to create value for all stakeholders. We help our clients succeed by consistently delivering best in class technical, creative and business acumen. That’s why we’re thrilled that we’re featured on Clutch as a leading Atlanta Web Design Company.
is recognized as a Top Web Design and SEO Company by