Digital Marketing vs Website Marketing Digital marketing is the promotion of products and services using digital channels including search engines, social media, apps, websites, TV, radio, watches and other IoT (internet of things) devices. Website marketing is the strategic promotion of a website to increase its visibility and attract relevant traffic. Marketing a website means […]
About Don Dodds
Don Dodds is the founder, managing partner and Chief Marketing Technologist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts.
As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.
Entries by Don Dodds
Is your online store ready for the New Year? According to Statista, over 2.14 billion consumers globally were expected to buy products online in 2021. As online sales continue to increase, though, so will the competition. You can expect to see more online stores selling the same products as yours. To stay ahead of the […]
Businesses will want to approach branding differently throughout 2022. You’re likely to see tougher competition along with evolving technology that, together, have already been changing the branding game for years. These days, if you want to stay on top of your industry, you need to do a lot more than stand out visually. Branding consists […]
Pay-per-click (PPC) advertising is still as popular as SEO today because of its combined affordability and effectiveness. Its ability to generate leads makes it popular among many companies and, like other marketing strategies, it continues to evolve while becoming more user-friendly. 2020 saw a lot of changes in PPC, which continued throughout 2021, and we can […]
Content marketing is an essential component of local search engine optimization (SEO). According to BrightLocal, high-quality content is the second-most prominent ranking signal for local searches. The only ranking signal that holds more weight for local searches is backlinks. Content marketing, however, requires a different approach when used for local SEO than traditional SEO. If […]
Link equity is the fuel for your website’s search engine optimization (SEO) strategy. Links, of course, influence the algorithms that search engines use to rank websites. The amount of influence a link has is reflected upon its equity. Most links have equity, which they pass to their destination. If your website earns a new link, […]
Your website’s resources will affect its load times. All websites have resources. A resource is simply a file or embedded code markup. When visitors access a page on your website, their web browsers will have to download the page’s resources for rendering purposes. Bloated resources, unfortunately, will inevitably lead to longer load times. The larger […]
Category pages are a valuable source of traffic for e-commerce stores. When optimized, they’ll rank high in the search results for broad and relevant keywords where they attract new shoppers. Shoppers may search for a type of product on Google or Bing, and upon discovering a category page for it, they’ll visit the e-commerce store […]
Accessibility plays an important role in your website’s performance. Whether you run an e-commerce store, a blog or a local business website, you’ll need to design it so that all visitors can use it. Even if most visitors can use your website, others may not. Maybe a visitor has a visual impairment and is unable […]
You can see firsthand how well your e-commerce website performs by tracking its conversion rate. Defined as the percentage of shoppers who place an order during their visit, it offers a crystal-clear representation of whether your e-commerce website is succeeding or failing. Even if your e-commerce website’s conversion rate isn’t up to par with its […]
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