Google’s search engine results pages (SERPs) isn’t the only place where your website can organically rank; it can rank in Google Discover as well. Formally known as Google Feed, it reaches over 800 million mobile users each month, according to Google’s Sissie Hsiao. Mobile devices now account for the majority of internet traffic. As the […]
About Don Dodds
Don Dodds is the founder, managing partner and Chief Marketing Technologist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts.
As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.
It’s common knowledge that Google is the world’s most popular and widely used search engine. Processing nearly 6 billion search queries per day, Google encompasses more of the global search engine market than Bing, Yahoo, Yandex, DuckDuckGo and Baidu combined. Even if you’re a long-time user of its search engine, though, there are probably some […]
Programmatic television advertising uses data-driven automation to create audience-based advertising and marketing strategies. Previously, programmers and marketers relied on show ratings to pinpoint desirable audiences for their advertisements. This reactive approach to advertising is no more. Now, via programmatic TV, advertisers and marketers use audience data to push advertisements towards optimal audiences before ratings and other metrics are […]
Are you struggling to drive traffic to your niche website? While you can always test your luck with paid ads, a safer and more cost-effective way to attract visitors is search engine optimization (SEO). Even if your niche website focuses on a narrow subject with low monthly search volume, you can optimize it for high […]
Do you know what your company’s current market share is? Do you know how to define the gap between the business you’ve won and had for years, versus the business you’ve not yet closed? Would information about your gap help you better manage your sales, marketing and business development efforts when pursuing new customers and […]
Content marketing is an essential aspect of any business’s marketing efforts if it hopes to make a serious impact that will eventually lead to conversions with more sales. This is especially true as traditional marketing becomes less and less effective as the years go on. Content marketing is a massive endeavor, however, that can take […]
One of the most important things any company can do is create a strong brand. And, when you define your brand, market positioning is a critical step in the process. There is often confusion about marketing terms such as branding, positioning, value propositions, and brand promises among others. So, before you worry about things like […]
Many business owners know exactly what they want from a digital marketing agency. Others might be unsure. It is common for businesses to understand they need help with online marketing, but not know the right path they should take. As a leading Atlanta digital marketing agency, we offer full-service marketing solutions. Your success comes down […]
Learn what it really means to be a web designer A web designer considers a client’s website objectives and uses information architecture to determine a website’s information hierarchy. This guides the design process involving several design principles to achieve an aesthetically pleasing web layout and an excellent user experience. These design principles include: Balance: Web […]
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