What is Website Marketing? Website marketing is a strategic process to promote a website to increase its visibility to relevant traffic. Today, it’s no secret that the people you most want as customers are searching Google for solutions to the problems you solve. The opportunity to connect with visitors and turn them into buyers (and […]
About Don Dodds
Don Dodds is the founder, managing partner and Chief Marketing Strategist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts.
As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.
Entries by Don Dodds
What is AI Marketing? Artificial Intelligence Marketing or AI Marketing is the use of machine learning to reach, act convert and engage the customer. A recent survey of small business CEOs has found that artificial intelligence, or AI, is already an important factor in everyday business processes. One in three leaders say that AI is the […]
Doing business online has revolutionized the way consumers interact with businesses. However, virtual consumerism has come with many setbacks as it removes a personal touch to the experience. Luckily, technology is slowly catching up with humanity by inventing new opportunities to enhance the user experience while making business easier. One of the most popular of […]
A non-fungible token or NFT is a digital asset that you can buy. Such a token represents actual things of value in the real world – art, videos, in-game merchandise, and so on. NFTs are encoded with the same software as Bitcoin, and people buy and sell NFTs online using cryptocurrencies. NFTs have been in […]
Is your online store ready for the New Year? According to Statista, over 2.14 billion consumers globally were expected to buy products online in 2021. As online sales continue to increase, though, so will the competition. You can expect to see more online stores selling the same products as yours. To stay ahead of the […]
Businesses will want to approach branding differently throughout 2022. You’re likely to see tougher competition along with evolving technology that, together, have already been changing the branding game for years. These days, if you want to stay on top of your industry, you need to do a lot more than stand out visually. Branding consists […]
Pay-per-click (PPC) advertising is still as popular as SEO today because of its combined affordability and effectiveness. Its ability to generate leads makes it popular among many companies and, like other marketing strategies, it continues to evolve while becoming more user-friendly. 2020 saw a lot of changes in PPC, which continued throughout 2021, and we can […]
What is a Digital Marketing Roadmap? A digital marketing roadmap is the foundation that guides all your digital marketing efforts from start to finish. The digital marketing roadmap begins with a strategy and is supported by a series of tactics to help achieve your goals. Your success comes down to two major things: driving enough […]
There’s never been a better time to start your own e-commerce store. According to Digital Commerce 360, online sales grew by 44 percent from 2019 to 2020. The e-commerce train isn’t losing steam, either. As consumer shopping habits continue to shift from brick and mortar to online, it will maintain its momentum. For a successful […]
Search engines are one of the top sources of e-commerce traffic. According to Smart Insights, nearly 40 percent of all e-commerce traffic comes from search engines. You don’t have to invest in paid advertising, however, to attract search engine users to your e-commerce store. Rather, you can conduct search engine optimization (SEO). With the right […]
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