Content marketing is an essential component of local search engine optimization (SEO). According to BrightLocal, high-quality content is the second-most prominent ranking signal for local searches. The only ranking signal that holds more weight for local searches is backlinks. Content marketing, however, requires a different approach when used for local SEO than traditional SEO. If […]
About Don Dodds
Don Dodds is the founder, managing partner and Chief Marketing Technologist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts.
As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.
Entries by Don Dodds
Link equity is the fuel for your website’s search engine optimization (SEO) strategy. Links, of course, influence the algorithms that search engines use to rank websites. The amount of influence a link has is reflected upon its equity. Most links have equity, which they pass to their destination. If your website earns a new link, […]
Your website’s resources will affect its load times. All websites have resources. A resource is simply a file or embedded code markup. When visitors access a page on your website, their web browsers will have to download the page’s resources for rendering purposes. Bloated resources, unfortunately, will inevitably lead to longer load times. The larger […]
Category pages are a valuable source of traffic for e-commerce stores. When optimized, they’ll rank high in the search results for broad and relevant keywords where they attract new shoppers. Shoppers may search for a type of product on Google or Bing, and upon discovering a category page for it, they’ll visit the e-commerce store […]
Accessibility plays an important role in your website’s performance. Whether you run an e-commerce store, a blog or a local business website, you’ll need to design it so that all visitors can use it. Even if most visitors can use your website, others may not. Maybe a visitor has a visual impairment and is unable […]
You can see firsthand how well your e-commerce website performs by tracking its conversion rate. Defined as the percentage of shoppers who place an order during their visit, it offers a crystal-clear representation of whether your e-commerce website is succeeding or failing. Even if your e-commerce website’s conversion rate isn’t up to par with its […]
Have you encountered a search engine optimization (SEO) business offering white label services? According to a study conducted by Borell Associates, the U.S. commercial SEO industry grew from $65 billion in 2016 to $80 billion in 2020. One of the driving forces behind this growth is the rise of white label SEO services. White label […]
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]
Choosing the right keywords is an important step in search engine optimization (SEO). To optimize your website for first-page search engine rankings, you must decide which keywords to target. Search volume, however, can vary between keywords. Some keywords generate a larger volume of monthly searches than others. While high-volume keywords may lead to more traffic, […]
Have you heard of programmatic advertising? It’s become an increasingly popular way for business owners to attract customers. A report published by eMarketer, in fact, estimates that 88 percent of all online advertising performed in 2021 will be programmatic. Like with other forms of online advertising, it allows you to target users with digital ads. […]
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