Businesses will want to approach branding differently throughout 2020. You’re likely to see tougher competition along with evolving technology that, together, have already been changing the branding game for years. These days, if you want to stay on top of your industry, you need to do a lot more than stand out visually. Branding consists […]
About Don Dodds - Digital Marketing Strategist
Serial entrepreneur and innovative digital marketer with a passion for helping individuals and businesses succeed.
Entries by Don Dodds - Digital Marketing Strategist
Pay-per-click (PPC) advertising is still as popular as SEO today because of its combined affordability and effectiveness. Its ability to generate leads makes it popular among many companies and, like other marketing strategies, it continues to evolve while becoming more user-friendly. 2018 saw a lot of changes in PPC, which continued throughout 2019, and we can […]
What’s better than ranking in the first organic position on Google? It’s ranking in position zero. Unbeknownst to many website operators, Google shows a single box above all standard organic listings for certain search queries. Known as position zero, it offers an invaluable source of traffic. To take advantage of it, though, you must adjust […]
How much time do you spend on content marketing? Defined as the creation and promotion of high-quality content that’s relevant and valuable to a specific audience, it’s a cost-effective way to attract customers to your business. According to a study conducted by Kapost, content marketing costs less than half the price of traditional outbound marketing […]
As a local business owner, you can’t ignore the value of a Google Maps listing. Since its release in the mid-2000s, Google Maps has become an increasingly popular web-based navigation app. According to a survey conducted by The Manifest, smartphone users are six times more likely to use Google Maps than other navigation apps. How […]
If local businesses want to excel in 2020 and beyond, it will be important to take advantage of the latest tools and techniques in local SEO to stay at the top of search results and appeal to more ideal customers. According to HubSpot, 46 percent of searches on Google have local intent as it is. […]
As a webmaster, you’re probably well aware of the role backlinks play in search rankings. Search engines perceive backlinks as a sign of popularity and authority. As the number of backlinks to your website increases, so will its search rankings. With that said, your search engine optimization (SEO) shouldn’t consist entirely of building. There are […]
The way in which people use search engines to find information is changing. According to Google, one in five searches performed by its mobile users involve voice search technology. By 2022, experts predict half of all searches, including mobile, desktop and smart devices, will be performed using voice. If your website isn’t optimized for voice […]
Marketing is one the most difficult and important jobs in the world. Marketing is what attracts customers and drives a business’ revenue. Every company which regularly deals with customers requires a dedicated team to handle their marketing. The primary job of marketers is to analyze the requirements in the market in order to achieve maximum […]
Bounce rate in Google Analytics is a key performance indicator (KPI) of a website’s quality and relevance. It is defined as the percentage of visitors to a website or web page who only access a single page during their session, it plays a vital role in measuring user experience.
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