Author Archive for: Don Dodds

About Don Dodds

Don Dodds is the founder, managing partner and Chief Marketing Strategist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts. 

As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.

Entries by Don Dodds

10 Conversion Rate Optimization (CRO) Tips for E-Commerce Websites

You can see firsthand how well your e-commerce website performs by tracking its conversion rate. Defined as the percentage of shoppers who place an order during their visit, it offers a crystal-clear representation of whether your e-commerce website is succeeding or failing. Even if your e-commerce website’s conversion rate isn’t up to par with its […]

M16 Marketing Announced as a 2021 National and Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]

7 Benefits of Targeting Low-Volume Keywords for Search Engine Optimization (SEO)

Choosing the right keywords is an important step in search engine optimization (SEO). To optimize your website for first-page search engine rankings, you must decide which keywords to target. Search volume, however, can vary between keywords. Some keywords generate a larger volume of monthly searches than others. While high-volume keywords may lead to more traffic, […]

The Beginner’s Guide to Programmatic Advertising and How It Works

Have you heard of programmatic advertising? It’s become an increasingly popular way for business owners to attract customers. A report published by eMarketer, in fact, estimates that 88 percent of all online advertising performed in 2021 will be programmatic. Like with other forms of online advertising, it allows you to target users with digital ads. […]

How to Build Second-Tier Backlinks for Better SEO Performance

Building backlinks is what defines off-page search engine optimization (SEO). It sends the message that your website is popular and liked by its users. Search engines will pick up these signals, which they’ll use in their ranking algorithms. Rather than only building backlinks that point directly to your website, however, you should build a combination […]

The Golden Circle – Knowing Your Why in Leadership

In his book Start With Why, Simon Sinek elaborates on how the world’s most influential leaders act, think, and communicate the same way. By going against the tide, these leaders can create the sort of foundation for establishing successful companies and inspiring people. Their secret lies in understanding why. The Golden Circle Sinek came up […]