Author Archive for: Don Dodds

About Don Dodds

Don Dodds is the founder, managing partner and Chief Marketing Strategist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts. 



As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.

Entries by Don Dodds

7 Benefits of Targeting Low-Volume Keywords for Search Engine Optimization (SEO)

Choosing the right keywords is an important step in search engine optimization (SEO). To optimize your website for first-page search engine rankings, you must decide which keywords to target. Search volume, however, can vary between keywords. Some keywords generate a larger volume of monthly searches than others. While high-volume keywords may lead to more traffic, […]

Passive Link Building: How to Turn Your Website into a Magnet for Backlinks

Building backlinks is a necessary part of search engine optimization (SEO). While search engines examine hundreds of factors to calculate rankings, none are more important than backlinks. Also referred to as inbound links, they present your website as being both popular and trustworthy. Rather than building backlinks manually, though, you should consider passive link building. […]

What Are Stop Words in Search Engine Optimization (SEO)?

Content and search engine optimization (SEO) are closely connected. Even if your website has tons of backlinks, it still needs unique and high-quality content to succeed in the search results. When creating and optimizing your website’s content, though, you should be cautious of stop words. While they won’t necessarily prevent your website from achieving high […]

How Local SEO Works

If local businesses want to excel with local SEO, it will be important to take advantage of the latest tools and techniques in local SEO to stay at the top of search results and appeal to more ideal customers. According to HubSpot, 46 percent of searches on Google have local intent as it is. Nearly […]

Minimalist Web Design

What is Minimalist Web Design Minimalism is taking over the internet. Countless websites, big and small, now use a minimalist web design. It revolves around the concept of less is more. Websites with a minimalist design feature fewer colors, links, font types, textures, buttons, template images, menus and other visual design elements than their counterparts. […]