Category pages are a valuable source of traffic for e-commerce stores. When optimized, they’ll rank high in the search results for broad and relevant keywords where they attract new shoppers. Shoppers may search for a type of product on Google or Bing, and upon discovering a category page for it, they’ll visit the e-commerce store […]
Accessibility plays an important role in your website’s performance. Whether you run an e-commerce store, a blog or a local business website, you’ll need to design it so that all visitors can use it. Even if most visitors can use your website, others may not. Maybe a visitor has a visual impairment and is unable […]
You can see firsthand how well your e-commerce website performs by tracking its conversion rate. Defined as the percentage of shoppers who place an order during their visit, it offers a crystal-clear representation of whether your e-commerce website is succeeding or failing. Even if your e-commerce website’s conversion rate isn’t up to par with its […]
Have you encountered a search engine optimization (SEO) business offering white label services? According to a study conducted by Borell Associates, the U.S. commercial SEO industry grew from $65 billion in 2016 to $80 billion in 2020. One of the driving forces behind this growth is the rise of white label SEO services. White label […]
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]
Choosing the right keywords is an important step in search engine optimization (SEO). To optimize your website for first-page search engine rankings, you must decide which keywords to target. Search volume, however, can vary between keywords. Some keywords generate a larger volume of monthly searches than others. While high-volume keywords may lead to more traffic, […]
Have you heard of programmatic advertising? It’s become an increasingly popular way for business owners to attract customers. A report published by eMarketer, in fact, estimates that 88 percent of all online advertising performed in 2021 will be programmatic. Like with other forms of online advertising, it allows you to target users with digital ads. […]
In marketing, the meaning of color and color psychology play an essential role in the art of persuasion with the goal of eliciting action from the consumer. Color is a strong non-verbal form of communication used by marketers to help evoke an emotion. Color psychology is the study of how colors affect human perceptions and […]
Building backlinks is what defines off-page search engine optimization (SEO). It sends the message that your website is popular and liked by its users. Search engines will pick up these signals, which they’ll use in their ranking algorithms. Rather than only building backlinks that point directly to your website, however, you should build a combination […]
In his book Start With Why, Simon Sinek elaborates on how the world’s most influential leaders act, think, and communicate the same way. By going against the tide, these leaders can create the sort of foundation for establishing successful companies and inspiring people. Their secret lies in understanding why. The Golden Circle Sinek came up […]
