Programmatic television advertising uses data-driven automation to create audience-based advertising and marketing strategies. Previously, programmers and marketers relied on show ratings to pinpoint desirable audiences for their advertisements. This reactive approach to advertising is no more. Now, via programmatic TV, advertisers and marketers use audience data to push advertisements towards optimal audiences before ratings and other metrics are […]
Are you struggling to drive traffic to your niche website? While you can always test your luck with paid ads, a safer and more cost-effective way to attract visitors is search engine optimization (SEO). Even if your niche website focuses on a narrow subject with low monthly search volume, you can optimize it for high […]
Do you know what your company’s current market share is? Do you know how to define the gap between the business you’ve won and had for years, versus the business you’ve not yet closed? Would information about your gap help you better manage your sales, marketing and business development efforts when pursuing new customers and […]
Content marketing must be an essential aspect of any business’s marketing efforts. This is especially true as traditional marketing becomes less and less effective. To make sure your content marketing efforts aren’t wasted, learn how to make your content stand out. Here’s everything you need to know about content marketing. What Is Content Marketing? Content […]
One of the most important things any company can do is create a strong brand. And, when you define your brand, market positioning is a critical step in the process. There is often confusion about marketing terms such as branding, positioning, value propositions, and brand promises among others. So, before you worry about things like […]
Many business owners know exactly what they want from a digital marketing agency. Others might be unsure. It is common for businesses to understand they need help with online marketing, but not know the right path they should take. As a leading Atlanta digital marketing agency, we offer full-service marketing solutions. Your success comes down […]
Learn what it really means to be a web designer A web designer considers a client’s website objectives and uses information architecture to determine a website’s information hierarchy. This guides the design process involving several design principles to achieve an aesthetically pleasing web layout and an excellent user experience. These design principles include: Balance: Web […]
Let’s face it, a lot of people are hurting. The declaration of the COVID-19 pandemic and the panic that followed turned countless lives upside down. Not only have restaurants and retailers been affected but also lawyers, financial advisors, churches, schools, real estate agents, local and federal government agencies, and the list goes on. The future […]
M16 Marketing’s Response to COVID-19 M16 Marketing is committed to the health and safety of our employees and to the clients we serve. In response to concerns about the spread of COVID-19 Coronavirus, our Atlanta based team is working remotely to serve our clients in Atlanta, the United States and around the world. Get the […]
