Choosing the right keywords is an important step in search engine optimization (SEO). To optimize your website for first-page search engine rankings, you must decide which keywords to target. Search volume, however, can vary between keywords. Some keywords generate a larger volume of monthly searches than others. While high-volume keywords may lead to more traffic, […]
Have you heard of programmatic advertising? It’s become an increasingly popular way for business owners to attract customers. A report published by eMarketer, in fact, estimates that 88 percent of all online advertising performed in 2021 will be programmatic. Like with other forms of online advertising, it allows you to target users with digital ads. […]
In marketing, the meaning of color and color psychology play an essential role in the art of persuasion with the goal of eliciting action from the consumer. Color is a strong non-verbal form of communication used by marketers to help evoke an emotion. Color psychology is the study of how colors affect human perceptions and […]
Building backlinks is what defines off-page search engine optimization (SEO). It sends the message that your website is popular and liked by its users. Search engines will pick up these signals, which they’ll use in their ranking algorithms. Rather than only building backlinks that point directly to your website, however, you should build a combination […]
In his book Start With Why, Simon Sinek elaborates on how the world’s most influential leaders act, think, and communicate the same way. By going against the tide, these leaders can create the sort of foundation for establishing successful companies and inspiring people. Their secret lies in understanding why. The Golden Circle Sinek came up […]
Building backlinks is a necessary part of search engine optimization (SEO). While search engines examine hundreds of factors to calculate rankings, none are more important than backlinks. Also referred to as inbound links, they present your website as being both popular and trustworthy. Rather than building backlinks manually, though, you should consider passive link building. […]
Not all customer reviews published on the internet are real. According to a study by Reputation X, as many as one in five online customer reviews are fake. In other words, they are created by users who haven’t purchased the products or services from the business which they are reviewing. As a business owner, you […]
Content and search engine optimization (SEO) are closely connected. Even if your website has tons of backlinks, it still needs unique and high-quality content to succeed in the search results. When creating and optimizing your website’s content, though, you should be cautious of stop words. While they won’t necessarily prevent your website from achieving high […]
If local businesses want to excel with local SEO, it will be important to take advantage of the latest tools and techniques in local SEO to stay at the top of search results and appeal to more ideal customers. According to HubSpot, 46 percent of searches on Google have local intent as it is. Nearly […]
What is Minimalist Web Design Minimalism is taking over the internet. Countless websites, big and small, now use a minimalist web design. It revolves around the concept of less is more. Websites with a minimalist design feature fewer colors, links, font types, textures, buttons, template images, menus and other visual design elements than their counterparts. […]
