Have you encountered a search engine optimization (SEO) business offering white label services? According to a study conducted by Borell Associates, the U.S. commercial SEO industry grew from $65 billion in 2016 to $80 billion in 2020. One of the driving forces behind this growth is the rise of white label SEO services. White label SEO services are still designed to improve the rankings and organic visibility of a website, but they use a different model than traditional SEO services.

Overview of White Label SEO Services

Also referred to as private label SEO services, white label SEO services are those performed on behalf of another SEO business for that business’s clients. They essentially use a reselling model. White label SEO businesses sell their services to other SEO businesses that resell the services.

If you operate an SEO business, you can partner with a white label SEO business to provide services for your clients. You’ll have the ability to resell the white label SEO services to your clients under your business’s own brand name. Rather than performing them in house, though, the white label SEO business will perform the services for your clients.

White label services aren’t limited to SEO. There are white label services for reputation management, digital advertising, social media marketing and more. Any service that’s performed by one business and sold by another business is considered a white label service.

Types of White Label SEO Services

White label SEO services consist of many of the organic optimization services as traditional SEO services. Some of them involve on-page optimization, whereas others involve off-page optimization. Regardless, all SEO services, including white label SEO services, focus on improving a website’s performance in the organic search results.

Common types of white label SEO services include:

Meta tag optimization
Keyword analysis
Hypertext Markup Language (HTML) validation
Hypertext Markup Language Secure (HTTPS) upgrade
Backlink creation
Speed optimization
Mobile device optimization
Sitemap creation
Blogging and other forms of content creation
Page and post URL optimizaton
Rank tracking
Google Analytics setup
Competitor analysis

Benefits of White Label SEO Services

Partnering with a white label SEO business offers several key benefits. It can streamline your own business’s operations, for instance. If your business revolves around SEO, you can leverage white label SEO services to quickly and effortlessly service your clients’ websites.

The provider will perform the services directly on your clients’ websites, thereby allowing you to focus on other aspects of growing your business. With white label SEO services, you’ll essentially outsource your business’s SEO services to the provider.

You can save money by using white label SEO services. Most providers charge less for white label SEO services than traditional SEO services. Even if it’s the same type of service, such as backlink creation, you can expect to pay less for the white label version.

Providers typically charge less for white label SEO services because of the volume it brings. You probably won’t purchase a white label SEO service a single time. Assuming you intend to resell the service to your business’s clients, you’ll likely purchase it many times. Providers acknowledge the high volume of transactions associated with white label SEO services, so they charge less for them.

You can set your own prices when reselling white label SEO services. The provider may charge $50 for a given service. To make money, of course, you’ll have to resell it at a higher price. Most providers of white label SEO services don’t have pricing restrictions. Maybe you want to price the service at $75, or perhaps you want to price it at $100. Regardless, you can set your own price for any white label SEO service that your business resells to its clients.

Of course, white label SEO services allow you to tap into the expertise, skills, experience and tools of a leading SEO provider. Providers of white label SEO services know how to succeed with SEO. By reselling their services, your business’s clients will experience this same level of success with their websites.

Clients won’t be able to tell that your business is outsourcing its SEO services. They’ll assume the services were performed by your own business. As a result, white label SEO services will help to build a stronger and more positive reputation for your business’s brand.

Tips on Choosing a White Label Business

If you’re going to use white label SEO services, you’ll need to choose the right provider. There are hundreds of SEO businesses that offer white label services. With that said, the quality of their respective services can vary.

Avoid partnering with any providers that use black hat or manipulative techniques. Black hat and other manipulative techniques are ineffective at best. They can even prove harmful by placing your clients’ websites at risk for a ranking penalty. For your clients’ sake, find a provider that only uses legitimate and safe SEO techniques.

You can review a provider’s website to determine whether they are a good fit for your business. In addition to reviewing their specific white label SEO services, look for a section outlining the provider’s credentials and certifications. Skilled providers that are worth partnering with often hold SEO-related credentials and certifications, such as the HubSpot Content Marketing Certification, the HubSpot Inbound Marketing Certification, the Google Analytics Certification, the Yoast All-Around SEO Certification or the ClickMinded SEO Course Certification.

It’s a good idea to gauge the responsiveness of a provider before partnering with them. Some providers are more responsive than others. Since they’ll be working directly on your clients’ websites, you should choose a provider that responds quickly to your messages. If it takes longer than a few days for a provider to respond to your messages, you should consider partnering with a different provider.

Not all SEO services are the same. There are traditional SEO services as well as white label SEO services. White label SEO services are defined by their reselling model. They work like traditional SEO services by promoting higher rankings. The only difference is that you can resell white label SEO services to your business’s clients.

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