PPC Management Services

PPC management services are the strategy, setup, optimization and reporting of pay-per-click advertising campaigns on platforms such as Google Ads and Microsoft Ads. A PPC manager researches keywords, builds campaigns and ads, sets bidding strategies, tracks conversions and continually optimizes to lower cost per lead and increase revenue from every dollar spent.

Account audit and strategy

We find wasted spend, tracking gaps and missed opportunities, then build a plan aligned to your margins and goals.

Campaign build

Search, Performance Max, Shopping, Display, YouTube and remarketing campaigns structured for control and scale.

Conversion tracking

Enhanced conversions, offline conversion imports and CRM integration so bidding optimizes for real leads and sales.

Ad creative and landing pages

Responsive ads, assets and landing page recommendations that lift quality score and conversion rate.

Ongoing optimization

Search term reviews, negative keywords, bid strategy tuning, budget pacing and testing every week.

Transparent reporting

Dashboards and monthly reviews focused on cost per lead, return on ad spend and revenue.

• Google Ads: Search, Performance Max, Shopping, Display, YouTube and Demand Gen.
• Microsoft Advertising: often lower cost per click for professional audiences.
• Paid social: Meta, LinkedIn and TikTok, coordinated with search. See our social media marketing agency.
• Programmatic: programmatic display advertising for reach and retargeting.

1. Fix measurement first so automated bidding learns from real conversions.
2. Cut waste with negative keywords, placement exclusions and audience refinement.
3. Improve relevance between keywords, ads and landing pages.
4. Test offers and creative continuously.
5. Reallocate budget toward the campaigns with the best return.

Learn more about where paid search is heading in PPC trends.

This is the core of our Signal-to-Conversion (S2C) methodology: prove what converts, then scale spend only when the results justify it.

Paid search delivers immediate visibility and data; SEO and AEO build long-term organic and AI visibility. We use PPC search term data to prioritize content and use organic strength to reduce reliance on paid clicks over time.

We manage paid media for businesses across the United States from our Atlanta headquarters. Based in Georgia? See our Atlanta PPC management team.

• Cost per lead keeps rising while lead quality falls
• Search terms reports show irrelevant queries eating budget
• Conversion tracking counts page views or duplicate events instead of real leads
• Performance Max runs without brand exclusions or audience signals
• Landing pages are slow, generic or disconnected from the ad message
• Nobody can explain which campaigns actually drive revenue

If any of these sound familiar, a PPC audit will usually uncover quick wins.

We manage paid search for legal, healthcare, financial services, home services, B2B, SaaS, manufacturing and ecommerce brands, including highly competitive, high-CPC categories where precise targeting and tracking matter most. See the industries we serve.

M16 Marketing is a strategy-first digital marketing agency headquartered in Atlanta and serving clients nationwide. Our clients have generated more than $2B in revenue with M16, and we hold 200+ five-star reviews and 100+ national and local awards.

• Strategy before tactics: every PPC program starts with your goals, margins and customer lifetime value.
• In-house team: strategists, writers, designers, developers and media buyers under one roof.
• Integrated channels: SEO, AEO, paid media, content, social and web run on one plan.
• Transparent reporting: results reported in leads, pipeline and revenue.
• You own everything: accounts, data, content and creative belong to you.

Google Ads management is the ongoing work of planning, building, optimizing and reporting on campaigns across Google Search, Performance Max, Shopping, Display and YouTube. It is where most PPC budgets are spent, and where structure and tracking make the biggest difference to cost per lead.

• Search campaigns: high-intent keywords, tight ad groups and compelling responsive ads.
• Performance Max: asset groups, audience signals, brand exclusions and feed optimization.
• Shopping: product feed management and campaign structure by margin.
• YouTube and Demand Gen: video and visual ads that build demand.
• Local campaigns: location targeting and call tracking for service businesses.

Read more about how Google Ads is changing in PPC trends.

A PPC audit is a structured review of your ad accounts that finds wasted spend, tracking errors and missed opportunities. Our free audit checks:

1. Conversion tracking accuracy and what counts as a conversion
2. Account and campaign structure
3. Search terms, match types and negative keywords
4. Bidding strategies and budget allocation
5. Ad copy, assets and landing page relevance
6. Audience targeting, exclusions and remarketing
7. Performance Max and Shopping setup
8. Competitor visibility and impression share

You receive a prioritized list of fixes with expected impact, whether or not you work with us.

The right PPC agency should make your ad spend more profitable, not just busier. Look for:

• Transparency: you own the accounts and see exactly where money goes.
• Measurement expertise: they fix tracking before scaling spend.
• Business alignment: they optimize for leads, sales and margin, not clicks.
• Platform depth: certified expertise across Google Ads and Microsoft Ads.
• Creative and landing pages: they improve what happens after the click.
• Clear communication: regular reporting and a strategist who knows your business.

Even the best campaigns lose money if they send clicks to slow, generic pages. We recommend and build focused landing pages that match each ad’s message, load fast on mobile, answer objections and make the next step obvious. Our website design team builds them on your site so they also support SEO.

PPC management fees depend on ad spend, number of platforms and campaign complexity, and are separate from your ad budget. Every engagement starts with a free audit and a plan tied to your target cost per lead or return on ad spend. Contact us for a quote or see our pricing page.

What are PPC management services?

PPC management services cover the strategy, setup, optimization and reporting of pay-per-click campaigns on platforms such as Google Ads and Microsoft Ads, with the goal of generating leads and sales at a profitable cost.

How much do PPC management services cost?

Costs depend on ad spend, platforms and campaign complexity. Management fees are separate from your ad budget. Contact us for a quote or see our pricing.

How soon will PPC campaigns produce results?

PPC can drive traffic and leads within days of launch. Performance typically improves over the first 30 to 90 days as data accumulates and campaigns are optimized.

Do you require long-term contracts?

We focus on earning your business every month with transparent reporting. Ask us about engagement terms during your free PPC audit.

Will I own my ad accounts and data?

Yes. Your ad accounts, tracking and data belong to you, and you keep full access.

What is a good cost per lead for PPC?

It depends on your industry, offer and customer value. We set targets based on your margins and lifetime value, then optimize toward profitable growth rather than the lowest possible cost.

What does a PPC agency do?

A PPC agency plans, builds and manages paid advertising campaigns on platforms like Google Ads and Microsoft Ads, sets up conversion tracking, continually optimizes bids, keywords and ads, and reports results in leads, sales and return on ad spend.

What is the difference between a Google Ads agency and a PPC agency?

A Google Ads agency focuses on Google’s advertising platform, while a PPC agency manages pay-per-click advertising across multiple platforms, including Google Ads, Microsoft Ads and paid social. M16 manages all of them.

Is a PPC audit really free?

Yes. Our PPC audit is free and comes with a prioritized list of fixes. Many businesses find meaningful wasted spend they can recover immediately.