As a provider of local SEO services M16 Marketing has a well established record of significantly increasing search engine rankings by using the right combination of ranking factors.
Google Panda penalizes sites for duplicate content, low quality and poor content.
7 Vital Planning Factors For SEO Success
When developing a website, one of the most important aspects of its promotion will be Search Engine Optimization or SEO. This is the process whereby a website is marketed via search engines and is placed high in search engine rankings. It includes both on-site and off-site factors. This process is based on the premise that search engines want to provide their clients with the most relevant and useful results in response to a query. If you remember this fact, the following SEO elements will seem reasonable.
Head Section Tags and Content
The Head section in HTML is one of the most important aspects of a web page with regards to SEO. The Title tag contains the text a user clicks on when viewing search engine results. It should be considered as the page document title and include approximately 9 words. These should include keywords relevant to the page content. The Description tag contains the informative text viewed below a link in search engine results. It should be a paragraph long and include keywords.
Body Section Content
The Body section contains the page content visible to the user. It must include a good quantity of text, for example 400 words. Search engine index text, not images. The text should contain keywords used frequently but naturally. They will be contained within paragraph and section Header tags, Image tags and Hyperlink tags.
If a website is important and useful, search engine developers reckon that it will be mentioned within social media websites such as Facebook and Twitter. Part of your SEO promotion strategy should include building a social media presence for your site at every opportunity. Refer to it in Tweets and Facebook messages, and provide links to social media based versions of your site.
Recognition as an Authority Website via Content
Search engine users want to find websites that meet their needs and provide good quality information on their query subject. This quality and depth of information is not likely to be provided by a website with 5 pages. If there is little competition on the relevant keywords from other websites, then your site might appear in the search engine listings. If there is a lot of competition however, your website will be regarded as trivial. For your website to have a good ranking position in search engine listings it must have in-depth information that is reflected in a large number of web pages.
Recognition as an Authority Website via Links
As with social media interest, if your website is an ‘authority’ website for a topic, other websites will have links to it. Search engines look for these links when ranking a website. The ranking position will be higher if the links are from websites related to your own topic area and from websites that are themselves viewed as ‘authority’ websites. Make a point of establishing a wide range of incoming links over time by contacting webmasters and owners of related sites.
Length of Time the Website has been Online
Search engines are wary of placing too much credence on new sites. Websites are frequently promoted enthusiastically in an initial flush of enthusiasm and then forgotten about. A website needs to have an established presence over a reasonable period of time to be taken seriously by search engines. This might be considered a passive form of SEO, but is important none the less.
Your websites may have existed for a long time, but it was developed and then forgotten about. Search engines look at the frequency with which sites are updated. These updates should include the development of new web pages, the addition of content to existing pages and the amendment of content on existing pages. This indicates that the website is fresh and up to date, rather than stale and unloved.
From the information provided above you will see that good search engine optimization is a matter of providing good content on your website and keeping it fresh and relevant. It’s about doing what any good webmaster should be doing. SEO is not a one-time feature that is bolted on to your website, but an ongoing process that demands time and effort. If you actively maintain and develop your website using appropriate keywords, search engine optimization will be the natural and unavoidable consequence.
Need help? Contact the M16 Team to learn more about how our SEO services can help you.