Building backlinks is a necessary part of search engine optimization (SEO). While search engines examine hundreds of factors to calculate rankings, none are more important than backlinks. Also referred to as inbound links, they present your website as being both popular and trustworthy. Rather than building backlinks manually, though, you should consider passive link building. […]
Not all customer reviews published on the internet are real. According to a study by Reputation X, as many as one in five online customer reviews are fake. In other words, they are created by users who haven’t purchased the products or services from the business which they are reviewing. As a business owner, you […]
Content and search engine optimization (SEO) are closely connected. Even if your website has tons of backlinks, it still needs unique and high-quality content to succeed in the search results. When creating and optimizing your website’s content, though, you should be cautious of stop words. While they won’t necessarily prevent your website from achieving high […]
If local businesses want to excel with local SEO, it will be important to take advantage of the latest tools and techniques in local SEO to stay at the top of search results and appeal to more ideal customers. According to HubSpot, 46 percent of searches on Google have local intent as it is. Nearly […]
What is Minimalist Web Design Minimalism is taking over the internet. Countless websites, big and small, now use a minimalist web design. It revolves around the concept of less is more. Websites with a minimalist design feature fewer colors, links, font types, textures, buttons, template images, menus and other visual design elements than their counterparts. […]
It’s no secret that Google uses an algorithm to rank websites. As its bots spider the internet, Google collects data on websites for use in its ranking algorithm. Google, however, often adjusts its ranking algorithm based on input from contracted workers. Known as quality raters, they evaluate the quality of websites using Google’s Quality Rater […]
Building search engine-friendly backlinks can be a challenge. Backlinks tell search engines that other websites trust and like your site enough to link to it. If search engines believe a backlink was created strictly for search engine optimization (SEO) purposes, however, they’ll typically discredit it. Backlinks used strictly for SEO purposes are considered artificial. Because […]
A call to action (CTA) is essential in SEO web design to generate website conversions. Whether you’re promoting affiliate offers, selling products or capturing leads, you must compel visitors to take action. A CTA is a brief message — typically in image format — that instructs visitors to take this action. With an effective CTA, […]
Careful consideration must be given when migrating a WordPress website to a new server. Because WordPress uses server-side scripts to retrieve content from a database, you can’t just copy your website’s files from the old server and upload them to the new server. Migration requires a little more work. WordPress Migration Options: Hire an experienced […]
Google is about to give its ranking algorithm a makeover. During an October 2020 livestream, the company revealed a series of new algorithm updates, one of which is Passages. The Passages update will change how Google treats website content. Rather than indexing and ranking pages as a whole, it will look at individual sections of […]
