What is Minimalist Web Design Minimalism is taking over the internet. Countless websites, big and small, now use a minimalist web design. It revolves around the concept of less is more. Websites with a minimalist design feature fewer colors, links, font types, textures, buttons, template images, menus and other visual design elements than their counterparts. […]
It’s no secret that Google uses an algorithm to rank websites. As its bots spider the internet, Google collects data on websites for use in its ranking algorithm. Google, however, often adjusts its ranking algorithm based on input from contracted workers. Known as quality raters, they evaluate the quality of websites using Google’s Quality Rater […]
Building search engine-friendly backlinks can be a challenge. Backlinks tell search engines that other websites trust and like your site enough to link to it. If search engines believe a backlink was created strictly for search engine optimization (SEO) purposes, however, they’ll typically discredit it. Backlinks used strictly for SEO purposes are considered artificial. Because […]
A call to action (CTA) is essential in SEO web design to generate website conversions. Whether you’re promoting affiliate offers, selling products or capturing leads, you must compel visitors to take action. A CTA is a brief message — typically in image format — that instructs visitors to take this action. With an effective CTA, […]
Careful consideration must be given when migrating a WordPress website to a new server. Because WordPress uses server-side scripts to retrieve content from a database, you can’t just copy your website’s files from the old server and upload them to the new server. Migration requires a little more work. WordPress Migration Options: Hire an experienced […]
Google is about to give its ranking algorithm a makeover. During an October 2020 livestream, the company revealed a series of new algorithm updates, one of which is Passages. The Passages update will change how Google treats website content. Rather than indexing and ranking pages as a whole, it will look at individual sections of […]
If your website’s search rankings on Google have suddenly plummeted, you might be wondering whether a penalty is to blame. A penalty, of course, is a negative action against a website that lowers its rankings. Google uses them to preserve the quality of its search results. By imposing penalties, Google can demote low-quality websites so […]
If you’re planning to invest in pay-per-click (PPC) marketing, you’ll need to choose the right type of ads. PPC networks support several types of ads, the two most common being search and display. Using either of them, you can promote your website in front of a targeted audience of online users. Search ads aren’t the […]
Google is planning to roll out a massive update to its ranking algorithm in 2021. Known as the Core Web Vitals update, it revolves around user experience. Websites that provide a positive user experience, specifically in regards to speed, will rank higher than those than provide a negative experience. With the Core Web Vitals […]
Google’s search engine results pages (SERPs) isn’t the only place where your website can organically rank; it can rank in Google Discover as well. Formally known as Google Feed, it reaches over 800 million mobile users each month, according to Google’s Sissie Hsiao. Mobile devices now account for the majority of internet traffic. As the […]
