Don Dodds is the founder, managing partner and Chief Marketing Strategist at M16 Marketing®. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts.    As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.

16 Random Quotes About Marketing From Don Dodds

The secret to SEO success is great content and a great user experience.

Digital marketing is the art and science of creating value.

Great marketing is educational and fun. It shouldn’t feel like selling.

Great marketers know WHO the customer is, WHERE they are, WHAT they want and HOW to meet their needs.

Innovation is necessary because yesterday’s marketing strategy can be outdated by tomorrow.

Successful marketers in the post-pandemic age must combine strategy, content creation and data analysis.

Your brand is no longer who you think you are. Your brand is who consumers think you are.

Good content will give you reach but good user experience will give you revenue.

Social distancing is the brother of social media and the cousin of social isolation.

If great content and great UX had a baby, the baby could be called great SEO.

Without a strategy, your website, content and social media are just noise and most people hate noise.

As a marketer, your fundamental job is to educate, engage, earn trust and earn the sale.

Running a business without marketing is like running around in your house in the dark. You can’t see where you are going and nobody can see you.

Foolish marketers learn from their own mistakes. Wise marketers learn from the mistakes of others.

Customer retention is significantly more cost-effective than customer acquisition.

Marketing helps businesses to simplify the story of the problem they are solving.

Don Dodds

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