Marketing is one the most difficult and important jobs in the world. Marketing is what attracts customers and drives a business’ revenue. Every company which regularly deals with customers requires a dedicated team to handle their marketing. The primary job of marketers is to analyze the requirements in the market in order to achieve maximum […]
About Don Dodds
Don Dodds is the founder, managing partner and Chief Marketing Strategist at M16 Marketing. He is part strategist, part creative director, part technology leader, and part teacher. With a passion for creating success stories he and the team at M16 work with startups, small businesses and large organizations to help them better define their digital strategy, user experience, web design and digital marketing efforts.
As a serial entrepreneur, Dodds has created several successful companies and has a keen understanding of how to create and scale a business using digital marketing. He serves on the CSU College of Business Board of Advisors and is a member of the Atlanta Business Chronicle Leadership Trust and a Forbes Agency Council member. In 2018 he was a featured contributor on 3 Amazon bestseller lists with Expert Profiles, Conversations with Influencers and Innovators.
Entries by Don Dodds
Bounce rate in Google Analytics is a key performance indicator (KPI) of a website’s quality and relevance. It is defined as the percentage of visitors to a website or web page who only access a single page during their session, it plays a vital role in measuring user experience.
Consider two websites. One website contains webpage after webpage of informative content and helpful resources. The other website sports an elegant contemporary design. If the two websites sell the same product or service, which of them do you think will generate more sales?
You already offer well-written and helpful content on your website. You’ve also been working hard to tap various online marketing channels in order to increase the traffic levels to your website. Now, harness the influx of site visitors and turn it into a steady stream of buyers. Here are some effective ways to do that.
Leverage your web analytics data. They’re collected and charted for a very good reason–to help you identify the strengths and weaknesses of your marketing campaign. Exploit that knowledge and turn it into sales. Here are ways to use your website’s analytics to help grow your business and encourage sales.
Lagging indicators in sales define a company’s historical sales figures. These indicators help companies identify high and low demand periods and the overall impact of seasonality on their business. Ultimately, they can be used to explain why a company has more demand in some months as opposed to others.
The SEO and online marketing landscape is one that is constantly in flux, changing with small steps or big leaps as the online realm itself evolves to stay in touch with what users want and need. If you are still focusing your optimization and marketing efforts on keeping pace with search engine algorithms rather than […]
At M16 Marketing, we combine art and science to create value for all stakeholders. We help our clients succeed by consistently delivering best in class technical, creative and business acumen. That’s why we’re thrilled that we’re featured on Clutch as a leading Atlanta Web Design Company.
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