How much time do you spend on content marketing? Defined as the creation and promotion of high-quality content that’s relevant and valuable to a specific audience, it’s a cost-effective way to attract customers to your business. According to a study conducted by Kapost, content marketing costs less than half the price of traditional outbound marketing […]
As a local business owner in Atlanta, you can’t ignore the value of a Google Maps Atlanta listing. Since its release in the mid-2000s, Google Maps has become an increasingly popular web-based navigation app. According to a survey conducted by The Manifest, smartphone users are six times more likely to use Google Maps than other […]
Digital marketers are well aware of the role backlinks play in search rankings. Search engines perceive backlinks as a sign of popularity and authority. As the number of backlinks to your website increases, so will its search rankings. With that said, your search engine optimization (SEO) shouldn’t consist entirely of building. There are other ways […]
You might have heard the trendy terms “beta-plus” or “beta+” or “Live In a Beta+ City” tossed around in the media or in casual conversation lately. But what exactly does “beta+” mean? And what really makes a Beta+ City, anyway? And why should YOU want to live (and work) in one? What is a Beta+ […]
The way in which people use search engines to find information is changing. According to Google, one in five searches performed by its mobile users involve voice search technology. By 2022, experts predict half of all searches, including mobile, desktop and smart devices, will be performed using voice. If your website isn’t optimized for voice […]
Marketing is one the most difficult and important jobs in the world. Marketing is what attracts customers and drives a business’ revenue. Every company which regularly deals with customers requires a dedicated team to handle their marketing. The primary job of marketers is to analyze the requirements in the market in order to achieve maximum […]
Bounce rate in Google Analytics is a key performance indicator (KPI) of a website’s quality and relevance. It is defined as the percentage of visitors to a website or web page who only access a single page during their session, it plays a vital role in measuring user experience.
Consider two websites. One website contains webpage after webpage of informative content and helpful resources. The other website sports an elegant contemporary design. If the two websites sell the same product or service, which of them do you think will generate more sales?
You already offer well-written and helpful content on your website. You’ve also been working hard to tap various online marketing channels in order to increase the traffic levels to your website. Now, harness the influx of site visitors and turn it into a steady stream of buyers. Here are some effective ways to do that.
Leverage your web analytics data. They’re collected and charted for a very good reason–to help you identify the strengths and weaknesses of your marketing campaign. Exploit that knowledge and turn it into sales. Here are ways to use your website’s analytics to help grow your business and encourage sales.
