Businesses will want to approach branding differently throughout 2022. You’re likely to see tougher competition along with evolving technology that, together, have already been changing the branding game for years. These days, if you want to stay on top of your industry, you need to do a lot more than stand out visually. Branding consists […]
Pay-per-click (PPC) advertising is still as popular as SEO today because of its combined affordability and effectiveness. Its ability to generate leads makes it popular among many companies and, like other marketing strategies, it continues to evolve while becoming more user-friendly. 2020 saw a lot of changes in PPC, which continued throughout 2021, and we can […]
What is a Digital Marketing Roadmap? A digital marketing roadmap is the foundation that guides all your digital marketing efforts from start to finish. The digital marketing roadmap begins with a strategy and is supported by a series of tactics to help achieve your goals. Your success comes down to two major things: driving enough […]
There’s never been a better time to start your own e-commerce store. According to Digital Commerce 360, online sales grew by 44 percent from 2019 to 2020. The e-commerce train isn’t losing steam, either. As consumer shopping habits continue to shift from brick and mortar to online, it will maintain its momentum. For a successful […]
Search engines are one of the top sources of e-commerce traffic. According to Smart Insights, nearly 40 percent of all e-commerce traffic comes from search engines. You don’t have to invest in paid advertising, however, to attract search engine users to your e-commerce store. Rather, you can conduct search engine optimization (SEO). With the right […]
Search engine optimization (SEO) consists of more than just creating content and building backlinks. It includes technical processes as well, such as keyword analysis. You’ll need to analyze the keywords on your website to ensure they match those for which you want to rank. Rather than focusing entirely on keyword usage, though, you should look […]
Buy now, pay later (BNPL) is taking over the e-commerce industry. According to a study conducted by The Motley Fool, over 55 percent of customers have used it when shopping online. BNPL is an alternative payment option that allows customers to purchase products immediately while committing to pay for them in the future. It’s facilitated […]
Content marketing is an essential component of local search engine optimization (SEO). According to BrightLocal, high-quality content is the second-most prominent ranking signal for local searches. The only ranking signal that holds more weight for local searches is backlinks. Content marketing, however, requires a different approach when used for local SEO than traditional SEO. If […]
Link equity is the fuel for your website’s search engine optimization (SEO) strategy. Links, of course, influence the algorithms that search engines use to rank websites. The amount of influence a link has is reflected upon its equity. Most links have equity, which they pass to their destination. If your website earns a new link, […]
Your website’s resources will affect its load times. All websites have resources. A resource is simply a file or embedded code markup. When visitors access a page on your website, their web browsers will have to download the page’s resources for rendering purposes. Bloated resources, unfortunately, will inevitably lead to longer load times. The larger […]
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