Geotargeting and Geofencing are innovative technologies M16 provides companies to create virtual perimeters or “geofences” around specific geographic locations, triggering targeted advertising and special offers to potential customers as they enter these zones.
Geofencing represents a transformative approach in digital marketing, allowing businesses to interact with customers within a specific geographic boundary. By creating a virtual perimeter around a desired location like a store or event area, businesses can trigger targeted advertisements or special offers to customers’ mobile devices as they enter the zone. This localized strategy ensures maximum relevance and engagement.
While geofencing is focused on a specific geographic boundary, geotargeting extends this concept by delivering content based on users’ current or past locations. It’s about harnessing location history and preferences to craft even more personalized marketing strategies.
Location Intelligence Technology, integrating big data, GPS, and GIS, is the backbone of effective geofencing and geotargeting. This technology provides a rich context about locations, enhancing the precision of marketing campaigns.
M16 Marketing leverages location intelligence to elevate your marketing strategies. Our approach includes:
With M16 Marketing, you gain control over the powerful tools of geofencing and geotargeting. Tap into location intelligence to create impactful, hyper-localized marketing campaigns that truly resonate with your target audience.
Contact M16 Marketing to discover how geofencing and geotargeting can revolutionize your local marketing efforts. Let us help you harness the power of location for unparalleled marketing success.
