Google is planning to roll out a massive update to its ranking algorithm in 2021. Known as the Core Web Vitals update, it revolves around user experience. Websites that provide a positive user experience, specifically in regards to speed, will rank higher than those than provide a negative experience. With the Core Web Vitals […]
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Search rankings often change. Even if your website currently ranks at the top of Google, it may drop to a substantially lower position in the coming months or years. While some ranking fluctuations are inevitable, working with a good SEO company and predictive search engine optimization (SEO) can preserve your website’s dominance in the search […]
A common misconception about search engine optimization (SEO) is that it’s not influenced by social media marketing. Many webmasters promote their website on Facebook, Twitter, Instagram and other social media networks, but they don’t expect it to increase their site’s search rankings. Rather, they perform social media marketing to attract more traffic to their website […]
Content is the sustenance that makes your website valuable to its audience. It gives users a reason to visit and interact with your website. Without it, your website’s traffic and conversions will suffer. Some forms of content, however, are more valuable than others. No matter what type of website you operate, evergreen content will bring […]
Your website won’t perform at its fullest potential unless you optimize it. Optimization allows you to improve your website so that it helps you achieve your goals. While there are several optimization strategies available, however, none are more effective than search engine optimization (SEO) and conversion rate optimization (CRO). What’s the difference between SEO and […]
You might have heard the trendy terms “beta-plus” or “beta+” or “Live In a Beta+ City” tossed around in the media or in casual conversation lately. But what exactly does “beta+” mean? And what really makes a Beta+ City, anyway? And why should YOU want to live (and work) in one? A Beta+ City is […]
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