If you’re struggling to outrank your website’s competitors in the search results, perhaps it’s time to reevaluate your search engine optimization (SEO) efforts. Basic SEO strategies like blogging, meta tag customization, and general link building won’t always cut it. For competitive industries, you may need to use advanced SEO strategies. When executed correctly, the following […]
Search engine optimization (SEO) is always changing and evolving, so it can be hard to keep up with the new trends. If you want your website to stand out from the competition this year, here are ten tips to boost your SEO in 2023. 1) Focus on Quality Content Quality content is the undisputed ruler […]
Has organic traffic to your website disappeared overnight? Do your web pages no longer appear in a prominent position on Google? In that case, there is a good chance that you have incurred a Google penalty. What Is a Google Penalty? The Google ranking algorithm is like a point system. You get plus points for […]
Google Analytics is the most popular traffic-analysis solution on the internet. According to W3Techs, over half of all websites use it. You can install Google Analytics on your website to measure traffic metrics like bounce rate, average pages per session, average session duration, total users, total sessions, conversion rate and more. Rather than using Universal […]
When optimizing for SEO, many businesses new to the idea may focus primarily on optimizing the content on the page they want to rank, and perhaps certain structural data that goes into the page’s code. However, one of the most underestimated influences of SEO performance is the very first thing people see when they find […]
For your business blog to succeed, you need to publish content that resonates with your readers. This content has to not only be relevant to their needs, but it has to offer something of value, whether it’s in the form of information, education, advice, or even entertainment. While you might think that you know exactly […]
If you’re looking to grow your business online, you’ll need to understand the basics of digital marketing. This term refers to all the different tactics and strategies that you can use to reach potential customers through the internet. There are a variety of methods under the digital marketing umbrella that can help you generate more […]
It’s a common misconception that pay-per-click (PPC) advertising is only useful for generating conversions. The truth, however, is that it’s equally useful for increasing brand awareness. By running ads on PPC networks, more users will recognize your brand. A high level of brand awareness may then persuade more users to choose your brand’s products or […]
A monthly round-up of digital marketing, SEO, and social media updates, summarized for you. Oh, hi there. Welcome to the twelfth edition of Rally the Trends! Thanks for visiting this highlight reel of digital marketing news and social media updates. We’re so glad you stopped by. SEO Vitally Important: It’s pretty clear that Google uses […]
A monthly round-up of digital marketing, SEO, and social media updates, summarized for you. Oh, hi there. Welcome to the eleventh edition of Rally the Trends! Thanks for visiting this highlight reel of digital marketing news and social media updates. We’re so glad you stopped by. SEO Not Just Pass(age)ing Through: Passages, a recent update […]
