There’s never been a better time to start your own e-commerce store. According to Digital Commerce 360, online sales grew by 44 percent from 2019 to 2020. The e-commerce train isn’t losing steam, either. As consumer shopping habits continue to shift from brick and mortar to online, it will maintain its momentum. For a successful […]
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It’s a common misconception that pay-per-click (PPC) advertising is only useful for generating conversions. The truth, however, is that it’s equally useful for increasing brand awareness. By running ads on PPC networks, more users will recognize your brand. A high level of brand awareness may then persuade more users to choose your brand’s products or […]
Search engines are one of the top sources of e-commerce traffic. According to Smart Insights, nearly 40 percent of all e-commerce traffic comes from search engines. You don’t have to invest in paid advertising, however, to attract search engine users to your e-commerce store. Rather, you can conduct search engine optimization (SEO). With the right […]
Search engine optimization (SEO) consists of more than just creating content and building backlinks. It includes technical processes as well, such as keyword analysis. You’ll need to analyze the keywords on your website to ensure they match those for which you want to rank. Rather than focusing entirely on keyword usage, though, you should look […]
Buy now, pay later (BNPL) is taking over the e-commerce industry. According to a study conducted by The Motley Fool, over 55 percent of customers have used it when shopping online. BNPL is an alternative payment option that allows customers to purchase products immediately while committing to pay for them in the future. It’s facilitated […]
Building backlinks is what defines off-page search engine optimization (SEO). It sends the message that your website is popular and liked by its users. Search engines will pick up these signals, which they’ll use in their ranking algorithms. Rather than only building backlinks that point directly to your website, however, you should build a combination […]
In his book Start With Why, Simon Sinek elaborates on how the world’s most influential leaders act, think, and communicate the same way. By going against the tide, these leaders can create the sort of foundation for establishing successful companies and inspiring people. Their secret lies in understanding why. The Golden Circle Sinek came up […]
Building backlinks is a necessary part of search engine optimization (SEO). While search engines examine hundreds of factors to calculate rankings, none are more important than backlinks. Also referred to as inbound links, they present your website as being both popular and trustworthy. Rather than building backlinks manually, though, you should consider passive link building. […]
Not all customer reviews published on the internet are real. According to a study by Reputation X, as many as one in five online customer reviews are fake. In other words, they are created by users who haven’t purchased the products or services from the business which they are reviewing. As a business owner, you […]
Content and search engine optimization (SEO) are closely connected. Even if your website has tons of backlinks, it still needs unique and high-quality content to succeed in the search results. When creating and optimizing your website’s content, though, you should be cautious of stop words. While they won’t necessarily prevent your website from achieving high […]
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