Author Archive for: M16 Marketing

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Entries by M16 Marketing

What Is Google Analytics 4? An Introduction to the Next Generation of Analytics

Google Analytics is the most popular traffic-analysis solution on the internet. According to W3Techs, over half of all websites use it. You can install Google Analytics on your website to measure traffic metrics like bounce rate, average pages per session, average session duration, total users, total sessions, conversion rate and more. Rather than using Universal […]

How to Use Pay-Per-Click (PPC) Advertising for Increased Brand Awareness

It’s a common misconception that pay-per-click (PPC) advertising is only useful for generating conversions. The truth, however, is that it’s equally useful for increasing brand awareness. By running ads on PPC networks, more users will recognize your brand. A high level of brand awareness may then persuade more users to choose your brand’s products or […]

Rally the Trends – April

A monthly round-up of digital marketing, SEO, and social media updates, summarized for you. Oh, hi there. Welcome to the twelfth edition of Rally the Trends! Thanks for visiting this highlight reel of digital marketing news and social media updates. We’re so glad you stopped by. SEO Vitally Important: It’s pretty clear that Google uses […]

Rally the Trends – March

A monthly round-up of digital marketing, SEO, and social media updates, summarized for you. Oh, hi there. Welcome to the eleventh edition of Rally the Trends! Thanks for visiting this highlight reel of digital marketing news and social media updates. We’re so glad you stopped by. SEO Not Just Pass(age)ing Through: Passages, a recent update […]

Rally the Trends – February

A monthly round-up of digital marketing, SEO, and social media updates, summarized for you. Oh, hi there. Welcome to the tenth edition of Rally the Trends! Thanks for visiting this highlight reel of digital marketing news and social media updates. We’re so glad you stopped by. SEO Iconic Info: Beginning on February 1st, Google Search […]

Rally the Trends – January

A monthly round-up of digital marketing, SEO, and social media updates, summarized for you.  Oh, hi there. Welcome to the ninth edition of Rally the Trends! Thanks for visiting this highlight reel of digital marketing news and social media updates. We’re so glad you’re here. SEO Going Incognito: In SEO. Have you ever wondered how […]