#1 PPC Company in Atlanta by UpCity
How Our PPC Management Company Generates More Conversions
Advertising with Google Ads is one of the most cost-effective ways to drive high-quality traffic to your website. Using the service, you can create text ads that appear at the top or bottom of Google’s search results for relevant search queries.
Because of its keyword-based targeting, Google Ads allows you to reach users who are most interested in your website and what it offers. And with this targeted traffic, your website will generate more sales.
Millions of businesses and professional marketers use Google Ads to promote their website.
If you’re planning to advertise your website on the Google Ads Search Network, you’ll need to make your ads stand out from your competitors’ ads. Otherwise, you’ll struggle to attract clicks, resulting in a low click-through rate (CTR) and Quality Score.
Using extensions can make a world of difference in the visibility of your text ads. Google doesn’t require advertisers to use extensions, but this optional feature can make your text ads stand out from your competitors’ ads.
Extensions are used to display additional information or include new functionality in text ads. Google Ads offers a variety of extensions from which advertisers can choose, each of which enhances ads with either additional information or new functionality.
Using the call extension, for example, allows you to display your business’s phone number in the ad. On mobile devices, your phone number is displayed as a button that users can click to call your business.