#1 Digital Marketing Agency in Atlanta by UpCity
9 Types of Internet Marketing Tactics to Grow Your Business
As a top marketing agency M16 Marketing provides a wide variety of internet marketing services widely known as digital marketing services. These include search engine optimization, search engine marketing, social media marketing, video marketing, display advertising, email marketing and referral marketing.
Businesses in need of increased traffic, leads and revenue from an internet marketing service provider rely on marketing agencies like M16 for help.
1. Search Engine Optimization
Search Engine Optimization commonly referred to as SEO is the art and science of driving valuable organic traffic to a website. Organic search results are based on keywords users enter into a search engine (Google and Bing are the most popular). The inquiry produces a list that is ranked using the search engine’s algorithm.
2. Search Engine Marketing
Search Engine Marketing or SEM unlike SEO is paid traffic from a search engine. Google Ads and Bing Ads are the most popular. The search engine charges a marketer each time their advertisement is clicked. This is known as PPC or pay per click advertising.
3. Social Media Marketing
Social media marketing increases the opportunity for targeted exposure and brand awareness. It allows you to connect with your consumers in a more intimate way. It’s a great way to gain customer feedback and improve customer service.
4. Content Marketing
Content marketing is the practice of providing users with quality content to educate, build brand recognition, trust, traffic, leads and revenue. Creating relevant and quality content and is a key component in creating SEO success
5. Affiliate Marketing
Affiliate marketing is the process of paying for conversions. Affiliates earn a commission, and you only pay for conversions. Affiliate represents your brand, so ensure they represent your brand’s message.
6. Influencer Marketing
People follow influencers more than they ever have and look to them for advice when it comes to choosing the best products. Make sure you find an influencer who’s truly compatible with your brand and has an audience you want to attract to your business.
7. Email Marketing
Email marketing uses email to send cultivate relationships. This includes email to educate, advertise, request business or solicit sales. The most successful email campaigns allow users to subscribe to a list of to receive more information about your content, products, services or company.
8. Viral Marketing
Viral marketing encourages consumers to share information about a company’s products or services online. Social media networks are the most natural habitat for viral marketing. Users who create an emotionally compelling, surprising, funny or unique video on Instagram, YouTube, Facebook, Twitter, TikTok and others get the best results.
9. Mobile Phone Advertising
Mobile phone advertising is one of the most effective means to reach potential customers. Mobile devices have a unique IDs. Using the IDs, online habits of the target consumers can easily be studied. Smartphone-based ads, clicks, spend and conversions report the highest growth rate vs desktops and tablets.
5 Benefits of Hiring a Marketing Agency
1. Professional Marketing Expertise
One of the main selling points of using a digital marketing agency is that it gives your business access to marketing experts. These professionals can help your website rank highly in Google search results by using the latest search engine optimization (SEO) strategies. Google is always updating its search engine, but a digital marketing agency can help your company stay up to date with the latest algorithm updates.
2. Cost-Effective Investment
Choosing to hire a digital marketing agency is a much more affordable investment than hiring your marketing team. An agency gives you access to the top professionals in the industry without having to pay for training or offering employee benefits. The fixed cost of using a digital marketing agency allows you to maintain your budget throughout the year without any hidden costs.
3. Increase Employee Productivity
Trying to market your own business is a significant time investment. Most employees do not have the extra time to help market your business while also performing their regular job duties. However, partnering with a digital marketing agency allows your employees to stay focused on their job without having to do any marketing for your business. A marketing agency will handle all of these duties for the best results by using the latest strategies in the industry.
4. Advanced Tools
A digital marketing agency has access to the latest technology to help you reach as many potential clients as possible. These advanced tools give your company access to data in real-time, allowing you to make well-informed decisions without any guesswork. The world of marketing is constantly evolving, but a digital marketing agency can give you a significant edge with the help of innovative software.
The needs of a business are ever-changing, whether you are launching a brand new website or focusing on a specific marketing campaign. A digital marketing agency gives you the additional flexibility to focus on various advertising strategies to help you reach as many new customers as possible. You can also scale up or down these digital marketing services to match your particular needs.
Digital marketing is key to helping your business grow and reach a wide range of clients. A digital marketing agency provides your business with numerous advantages, such as gaining access to professional marketing expertise, boosting employee productivity, and giving your company additional flexibility. Partnering with a digital marketing agency is one of the best investments for your company and can help your company reach its potential.