AMP is a dynamic group of content creators from the United States and Canada. The group focuses on NBA 2K videos. Their popularity grew in 2018 as they quickly became recognized as some of the most skilled and entertaining creators on NBA 2K. As they grew individually and built their own audiences, they eventually started evolving their content with creative collaborations to create AMP.
Macro influencers are the creators marketers are most familiar with. With a following between 10K and 999K, macro influencers are professional social media personalities with a passion for a specific topic. Macro influencers are pros at partnering with brands. They are seasoned in offer negotiation, content creation and hitting KPIs. They are not celebrities in a traditional sense, but their following consists of a large, loyal fanbase.