Brand + Website Build · Healthcare
A new brand and digital front door, built from the ground up
Georgia Epilepsy & Neurology Institute needed more than a website. It needed a credible, compliant identity that could earn the trust of patients, families, and referring physicians. M16 built the whole thing: a new brand and logo, a complete visual identity, patient-first content, a structured and search-optimized site, and a HIPAA-conscious foundation.
Client
Georgia Epilepsy & Neurology Institute
Industry
Neurology & Epilepsy Care
Service
Brand, Web, Content, SEO & Compliance
location
Johns Creek, Georgia
Brand
New identity, logo, and visual system
Full site
Architecture, content, and design, built ground up
HIPAA
Secure, compliance-conscious patient experience
SEO
On-page and technical foundation to rank
The Challenge
Specialty care needs a presence that earns trust fast
Patients and families facing epilepsy and complex neurological conditions make high-stakes decisions, often quickly and under stress. Founded by Dr. Ki Hyeong Lee, MD, Georgia Epilepsy & Neurology Institute needed a digital presence that conveyed both medical excellence and empathy, served adults and children, gave referring physicians a clear path, and met the privacy bar that healthcare demands. The opportunity was to build all of it, the right way, from the start.
The Build
One cohesive brand and experience
Launched
The New Site
What We Built
A full-stack launch, one partner
Brand, content, site, search, and compliance were designed together as a single system, so every piece reinforces the same impression: a serious, caring, and trustworthy practice.
01
Brand identity & logo
A distinctive brain-and-lightning mark, a purple, teal, and gold palette, and typography that feels both clinical and human.
02
Messaging & content
Patient-first content across conditions, services, and care paths, written to reassure anxious families and answer real search questions.
03
Site architecture
A clear structure spanning About, Care, a Conditions Hub, Services, and Patients, with dedicated adult and pediatric paths.
04
On-page & technical SEO
Optimized titles, headings, and structured content on a fast, crawlable foundation built to rank for epilepsy and neurology searches.
05
HIPAA & compliance
A privacy-first, HIPAA-conscious build: secure patient portal access, compliant forms and intake, and careful handling of patient data.
06
Conversion & access
Clear paths to act: request an appointment, patient portal, forms, insurance, and a dedicated track for referring providers.
The Bottom Line
For specialty medicine, the website is where trust begins
The new brand and site give Georgia Epilepsy & Neurology Institute a presence that matches the caliber of its care: clear for patients, reassuring for families, useful for referring physicians, and built to be found, trusted, and compliant from day one.
About this case study
This case study reflects the brand and website build delivered by M16 Marketing, covering brand identity and logo, visual design, content, information architecture, on-page and technical SEO, and a HIPAA-conscious build. The mockup is a simplified recreation of the live site. Performance metrics are available on request.