Rebrand + Web Rebuild · Behavioral Health
From cluttered and clinical to calm and clear
Breakthru Psychiatric Solutions delivers life-changing interventional treatments, but its website looked dated, read clinically, and buried the path to care. M16 rebuilt the brand and the site from the ground up: a warmer identity, patient-first messaging, a streamlined experience, and a rebuilt on-page and technical SEO foundation.
Client
Breakthru Psychiatric Solutions
Industry
Behavioral Health & Psychiatry
Service
Brand Identity, Web Design & SEO
Footprint
Full rebrand and rebuild
9 → 5
Top-level nav items, regrouped into clear menus
Brand
New identity, logo, and color system
UX/UI
Modern, accessible redesign
SEO
On-page and technical rebuild
The Challenge
A trusted practice that did not look the part
People reach a psychiatric practice at vulnerable moments, often deciding within seconds whether they trust it enough to act. Breakthru's previous site worked against that decision: a dated brand, a stock photo with text that was hard to read, a nine-item menu that exposed every treatment at once, and copy that spoke in clinical terms rather than to the person on the other side of the screen. The care was excellent. The first impression was not.
The Transformation
A new front door, side by side
BeforeThe Previous Site
AfterThe Overhauled Site
What Changed, And Why It Matters
Every decision pointed at trust and action
| Before | After | |
|---|---|---|
| Brand identity | Dated brain-and-cloud mark in muted navy and gold. | Warm, modern brain-and-sunburst mark in hopeful green and orange that signals optimism and care. |
| Messaging | Inward and clinical: "Innovative treatments. Mood improvement." | Patient-first and human: "When life feels heavy, we help you find your breakthrough." |
| Navigation & IA | Nine flat top-level links with individual treatments exposed, creating decision overload. | Five grouped menus with dropdowns. Clear, scalable, and far easier to scan. |
| First impression | Generic stock photo with low-contrast text laid over it, hard to read. | A focused headline with strong contrast and a calm, human image behind it. |
| Conversion path | Competing buttons and no obvious next step for a patient ready to act. | A prominent "Request Appointment" makes the primary action unmistakable. |
| Audience reach | Built for patients only, with no clear path for referrers. | Adds a "For Providers" path to capture and nurture referrals. |
| SEO foundation | Thin page structure and technical gaps that limited search visibility. | Optimized titles, headings, and content on a clean, fast, crawlable technical build. |
How We Did It
Brand, experience, and search, rebuilt together
Rebuilt the brand identity
A new logo, color system, and voice that feel warm, modern, and hopeful, matching the quality of the care and earning trust at first glance.
Redesigned the UX/UI
A cleaner layout, stronger contrast, and a clear conversion path that guides anxious visitors to the next step instead of overwhelming them.
Restructured the architecture
Nine scattered links became five intuitive menus, with treatments grouped logically and a new path built for referring providers.
Rebuilt on-page and technical SEO
Optimized titles, headings, and content paired with a fast, crawlable technical foundation so the new site is built to be found.
The Bottom Line
A website is the first appointment
For a psychiatric practice, the homepage has to communicate trust, hope, and clarity within seconds. The rebuild turns a dated, hard-to-navigate site into a calm, credible front door that guides patients and referring providers to the right next step, and gives Breakthru a brand and a technical foundation built to grow.
About this case study
This assessment reflects the rebrand and full website rebuild delivered by M16 Marketing, covering brand identity, UX/UI, information architecture, and on-page and technical SEO. Before-and-after visuals are simplified recreations of the previous site and the current rebuild. Performance metrics are available on request.