Seo + Paid Search · Industrial Services
Eight-figure growth, built on a 40-to-1 return
Accuwright Mechanical had the capabilities to scale but needed demand to match. M16 rebuilt the brand and launched an integrated SEO and paid search program that nearly doubled revenue year over year, an eight-figure increase, and carried the company from its Georgia base into Texas with nationwide servicing.
Client
Accuwright Mechanical
Industry
Industrial Facilities Services
Service
SEO, Paid Search & Brand Identity
Footprint
Georgia, Texas & nationwide
40:1
Revenue returned per dollar of marketing spend
8-figure
Year-over-year revenue growth
~2x
Revenue, nearly doubled in a single year
GA → TX
Expansion plus coast-to-coast servicing
The Challenge
A company ready to scale, in a market that had not caught up
Accuwright Mechanical is a turnkey industrial facilities partner, handling everything from design to installation: machine handling, millwrighting, electrical, piping, and fabrication. The capabilities were enterprise-grade. The reach and the brand were not. The mandate was to generate enough qualified demand to expand beyond Georgia and fund real, sustained growth.
Before
One state
A respected regional provider rooted in Georgia, with capabilities well ahead of its market reach and a brand that no longer reflected the scale of the work.
After
Multi-state
New Texas locations, nationwide servicing, a modernized brand, and a marketing engine returning $40 in revenue for every $1 invested.
How We Did It
One integrated program, built to drive revenue
Rebuilt the brand identity
A modernized brand that matched the scale and sophistication of the work, building instant credibility with enterprise and industrial buyers.
SEO for high-intent buyers
Captured the searches that precede major contracts: machine handling, millwrighting, piping, fabrication, and full turnkey facility services.
Paid search that converts
Targeted paid campaigns to capture demand quickly in new markets, putting Accuwright in front of buyers the moment they searched.
Engineered for expansion
A location and market strategy built to enter Texas, support new facilities, and position the company to service clients nationwide.
The Results
A marketing engine that paid for itself 40 times over
Across organic and paid, the program turned a six-figure marketing investment into eight-figure revenue growth, while extending Accuwright's footprint across state lines.
40:1
Return on marketing investment
Every dollar invested in SEO and paid search returned roughly $40 in new revenue, a return most growth programs never approach.
~2x
Year-over-year revenue
Revenue nearly doubled in a single year, an eight-figure increase powered by the combined organic and paid program.
GA + TX
Market expansion
Scaled from a single Georgia base into Texas with new locations and the capacity to service clients nationwide.
Confidential
A note on the numbers
Exact revenue and spend figures are confidential and withheld at the client's request. The growth and return metrics shown here are expressed as ratios and rounded ranges and reflect performance during the engagement. They are supported by client-reported revenue alongside Google Ads and Google Analytics 4 reporting.
Methodology & Data Source
Return-on-investment and revenue-growth figures are derived from client-reported financials measured against combined organic and paid marketing investment over a twelve-month period. Paid campaign performance is tracked in Google Ads and Google Analytics 4; organic search performance is tracked in SEMrush. Figures are rounded and presented as ratios to preserve confidentiality.
Source: client-reported revenue plus Google Ads, Google Analytics 4, and SEMrush (trailing 12 months).