ABA Model Rule 7.1 prohibits false or misleading communication. Case-result content must be truthful, must not create unjustified expectations, and must include required disclaimers in many states (e.g., “Prior results do not guarantee a similar outcome”). M16 Marketing drafts case-result content with documented substantiation, state-specific disclaimer language, and a citation back to the public case docket or settlement where available.

Client testimonials and case studies require written informed-consent waivers from the client for the specific marketing use, with documentation of what is being disclosed. M16 captures consent through compliant workflows and maintains documentation aligned to your retention policy. Content that risks disclosure of privileged information is reworked to remove the risk without diluting the proof point.

ABA Rule 5.5 prohibits unauthorized practice of law. Geographic marketing must accurately represent jurisdictions where attorneys are admitted, and content targeting states without admitted attorneys creates risk. M16 builds geographic targeting frameworks that respect admission boundaries, attorney-of-record clarity, and referral-relationship disclosure where applicable.

M16 Marketing applies aggressive negative-keyword discipline, day-parting, geographic exclusion, audience filtering, and quality-score optimization to high-CPC legal campaigns. Local Service Ads where eligible are leveraged for cost-per-lead pricing. Intake-quality tracking ties ad spend to signed retainers rather than form submissions, so wasted spend is caught fast.

Yes. Florida (Rule 4-7), New York (DR 7-101 and equivalents), Texas, and California each have advertising rules that differ from ABA Model in meaningful ways including filing requirements, prohibited language, and required disclaimers. M16 calibrates content and campaigns to the strictest applicable state’s rules where the firm practices.

ABA Rule 7.2 has been amended to allow certain reciprocal referral arrangements and lead-generation service relationships subject to disclosure, fee-payment limits, and prohibition on recommendations. M16 Marketing builds intake systems that respect the prohibition on paying for recommendations while enabling compliant lead-generation arrangements where state rules permit.

Drive-by ADA Title III litigation targets law firm websites with serial complaints. M16 builds every firm site to WCAG 2.2 AA standards including color contrast, keyboard navigation, screen reader compatibility, form labeling, alt text discipline, and accessible PDF case-result documents, with annual audits, remediation logs, and accessibility statements.

Solo and small firms typically range from $5K to $9K per month. Mid-size 5-20 attorney firms range from $10K to $25K per month. Multi-office and AmLaw-adjacent firms range from $25K to $60K+ per month. Personal injury and mass tort firms with high CPC pressure run higher due to paid-media intensity. Exact scope finalized during the 30-minute audit call.