SWOT Analysis

SWOT Analysis

Strengths, Weaknesses, Opportunities, Threats

  • Strengths

  • What are your business advantages?
  • What are your core competencies?
  • Where are you making the most money?
  • What are you doing well?
  • Weaknesses

  • What areas are you avoiding?
  • Where do you lack resources?
  • What are you doing poorly?
  • Where are you losing money?
  • What needs improvement?
  • Opportunities

  • Any beneficial trends?
  • Niches that competitors are missing?
  • New technologies?
  • New needs of customers?
  • Threats

  • Obstacles to overcome?
  • Aggressive competitors?
  • Successful competitors?
  • Negative economic conditions?
  • Government regulation?