Organic SEO – Local SEO – Atlanta SEO
Key Factors That Drive SEO Success
Head Section Tags and Content: One of the most important aspects of a web page is the title tag. It is the text a user clicks on when viewing search engine results and should include keywords relevant to a page’s content. Additionally, the description tag contains the especially relevant text below the title in search engine results.
Body Section Content: The Body section contains the page content visible to the user. Search engines want to provide users with the best and most substantive text. It is important to use keywords in a natural way in paragraphs, header tags, image tags and hyperlink tags.
Social Networking: Part of your SEO strategy should include building a social media presence for your site. Refer to it in tweets and facebook posts.
Recognition as an Authority Website via Content: Search engine users want to find quality websites that meet their needs. Quality content is key to developing website authority.
Recognition as an Authority Website via Links: Search engines look for links from other websites. If the links are related to your subject and also viewed as ‘authority’ websites your website rank will be higher.
Local Citations and Reviews: Lack of exposure, negative reviews and conflicting name, address and phone number (NAP) information hurt your search engine ranking. Local citations and online reviews must be created and managed as part of SEO.
Technical SEO: Site speed, optimized images, canonicalization of URLs, schema markup and well structured robot.txt files are among the most important technical aspects of SEO.