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Alexis Williams

About Alexis Williams

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Entries by Alexis Williams

The Value of Social Media in Business

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As times have progressed, our knowledge and use of technology has increased dramatically. Social media in particular has been one of the largest technological advancements because it allows people from all over the globe to connect, making the world seem a little smaller. Facebook was the pioneer of the everlasting ability to digitally socialize that […]

The Influence of The Self on Consumer Behavior

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Over the years marketing researchers have pondered the reasoning behind consumer behavior, conducting study after study even in the present day as these behaviors continue to change. When research pointed toward solutions that didn’t maximize results, marketers were still wondering what the key determinant was for consumer behavior. Finally, they have come to the conclusion […]