The secret to SEO success is great content and a great user experience.

Digital marketing is the art and science of creating value.

Great marketing is educational and fun. It shouldn’t feel like selling.

Great marketers know WHO the customer is, WHERE they are, WHAT they want and HOW to meet their needs.

Innovation is necessary because yesterday’s marketing strategy can be outdated by tomorrow.

Successful marketers in the post-pandemic age must combine strategy, content creation and data analysis.

Your brand is no longer who you think you are. Your brand is who consumers think you are.

Good content will give you reach but good user experience will give you revenue.

Social distancing is the brother of social media and the cousin of social isolation.

If great content and great UX had a baby, the baby could be called great SEO.

Without a strategy, your website, content and social media are just noise and most people hate noise.

As a marketer, your fundamental job is to educate, engage, earn trust and earn the sale.

Running a business without marketing is like running around in your house in the dark. You can’t see where you are going and nobody can see you.

Foolish marketers learn from their own mistakes. Wise marketers learn from the mistakes of others.

Customer retention is significantly more cost-effective than customer acquisition.

Marketing helps businesses to simplify the story of the problem they are solving.

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