The SEO and online marketing landscape is one that is constantly in flux, changing with small steps or big leaps as the online realm itself evolves to stay in touch with what users want and need.
If you are still focusing your optimization and marketing efforts on keeping pace with search engine algorithms rather than streamlining your strategies to anticipate and meet user demand, you are falling far behind.
User Experience Optimization
User experience optimization, or UXO, has been a core principle of SEO and online marketing for quite some time and it won’t be changing in the future. Your goal is to provide an unparalleled user experience, so that visitors to your web content will keep coming back for more.
The Internet is an important part of modern business, even for traditional brick and mortar stores. For business owners with little to no Internet experience it can seem impossible. Before leaping blindly into the world of online business or dismissing it as too complicated, it is a wise idea to get a good overview of what the process of going online involves.
Consider two websites. One website contains webpage after webpage of informative content and helpful resources. The other website sports an elegant contemporary design. If the two websites sell the same product or service, which of them do you think will generate more sales?