Today, it’s no secret that the people you most want as customers are busily searching Google for solutions to the problems you solve. The opportunity to connect with these folks and turn them into buyers (and loyal fans) is tremendous. That’s the good news. Here’s the bad: Creating a powerful website marketing strategy can be tough.
At its core, marketing can be considered the art of persuasion with the goal of eliciting an action from the consumer. We use many different methods to persuade, from charismatic spokespersons and jovial mascots to flowery ad copy and engaging user experiences. But one aspect of persuasion that is often overlooked and even more frequently misunderstood is the use of color in marketing and its effect on consumer psychology. Read more
Consider two websites. One website contains webpage after webpage of informative content and helpful resources. The other website sports an elegant contemporary design. If the two websites sell the same product or service, which of them do you think will generate more sales?
You already offer well-written and helpful content on your website. You’ve also been working hard to tap various online marketing channels in order to increase the traffic levels to your website. Now, harness the influx of site visitors and turn it into a steady stream of buyers. Here are some effective ways to do that.
Leverage your web analytics data. They’re collected and charted for a very good reason–to help you identify the strengths and weaknesses of your marketing campaign. Exploit that knowledge and turn it into sales.
Here are ways to use your website’s analytics to help grow your business and encourage sales.
Lagging indicators in sales define a company’s historical sales figures. These indicators help companies identify high and low demand periods and the overall impact of seasonality on their business. Ultimately, they can be used to explain why a company has more demand in some months as opposed to others.
The SEO and online marketing landscape is one that is constantly in flux, changing with small steps or big leaps as the online realm itself evolves to stay in touch with what users want and need.
If you are still focusing your optimization and marketing efforts on keeping pace with search engine algorithms rather than streamlining your strategies to anticipate and meet user demand, you are falling far behind.
User Experience Optimization
User experience optimization, or UXO, has been a core principle of SEO and online marketing for quite some time and it won’t be changing in the future. Your goal is to provide an unparalleled user experience, so that visitors to your web content will keep coming back for more.
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